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What Is PPC Management? Everything You Need to Know

What Is PPC Management? Everything You Need to Know

Pay-per-click campaigns are some of the most effective forms of online advertising, and for many companies, an essential source of online traffic. However, they are only effective when they are properly managed—you cannot just set…
What Is Google Analytics and How Does It Work?

What Is Google Analytics and How Does It Work?

At the core of effective marketing, no matter the medium, is knowing your audience. For large corporations, this means engaging in extensive market research, digging deep into the psyche of their customers. For smaller businesses,…
Tips on Writing the Best Content for Social Media

Tips on Writing the Best Content for Social Media

Creating social media content is difficult. You don’t want to sound too old or outdated. At the same time, you have to be wary about leaning too far into trends, slang, and jargon that, if…
How to Submit Your Website to Google

How to Submit Your Website to Google

Your website is your home on the web. And much like our actual domiciles, sometimes, you need to move. With website migration, this means switching hosting companies or servers. Different types of websites will have…