If you want to stay ahead of the competition, it’s essential to know what they’re doing. In particular, you should look at their backlinks. It is because backlinks are a significant factor in SEO and can give you an idea of where the competitors are getting their traffic.
Backlinko published a study in which the number of domains linking to a page was the most significant predictor of Google rankings. So, if you can find and replicate your competitor’s backlinks, you will likely see a boost in your rankings.
This post will explain how to find and replicate your competitors’ backlinks. We’ll also provide tips on improving your SEO strategy based on your learning.
1. Use Backlink Checkers to Find Your Competitors’ Backlinks
Many backlink checker tools are available online. Enter your competitor’s URL into the tool, showing you all the websites that link to them.
Some common types of backlinks are:
- Resource pages
- Guest posts
- Sponsored posts
- Blog comments
Read more: Different Types of Backlinks You Really Need for Your Business.
2. Export the Data and Analyze It for Commonalities
Next, you’ll want to look at the data you’ve collected and analyze it for commonalities. Look for patterns in the anchor text, linking domains, and locations. It will give you a good idea of what’s working well for your competitors and where their backlinks are coming from.
Once you’ve identified some potential backlink opportunities, it’s time to start building your backlinks. But first, you need to ensure that you’re building links correctly. Here are a few tips for competitor backlink analysis.
- Make sure your backlinks are coming from high-quality websites
- Use keyword-rich anchor text
- Link to relevant pages on your website
- Monitor your backlink profile regularly
3. Identify the Traffic Sources That Send the Most Links To Your Competitors
Organic traffic constitutes about 60 percent of overall web traffic and is any website’s most valuable traffic source. On the other hand, referral traffic is a close second, and it’s the traffic you get from other websites.
Once you identify the traffic source, you need to analyze it to understand where the links are coming from.
- Check your competitor’s website traffic
- Use Google Search Console to find your competitor’s backlinks
- Check your competitor’s link profile
4. Create Content That Targets Those Same Sources of Traffic
Look at the traffic sources for your competitor’s site and create content targeting those same sources. For example, if they’re getting a lot of backlinks from guest posts, write and submit some guest posts of your own. If they’re getting traffic from a specific type of directory site, create a similar one and submit your site to it.
A Franchise SEO service like SEO Guru can help you find and replicate your competitor’s backlinks. With our unique tools and processes, we can quickly locate opportunities and optimize your website to rank higher in search engines.