7 Step Website Audit Checklist: Optimize Your Website for Maximum Conversions

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7 Step Website Audit Checklist: Optimize Your Website for Maximum Conversions

An audit of your website can help identify opportunities to improve website performance and increase conversions. Use this checklist to ensure you cover all the key areas when auditing your website.

1. Check for site speed and mobile responsiveness

  • Use Google’s PageSpeed Insights tool to check page load times and identify ways to improve site speed.
  • Use Google’s Mobile-Friendly Test tool to check if your website is mobile-friendly and identify ways to improve its responsiveness.

2. Check for broken links and 404 errors

  • Use Screaming Frog to crawl your website and identify any broken links or 404 errors.
  • Fix broken links by redirecting them to the correct page and fix 404 errors by creating a custom 404 error page.

3. Check your website’s design and user experience

  • Use Google’s PageSpeed Insights tool to check if your website’s design is user-friendly and identify ways to improve it.
  • Use a tool like UserTesting to test your website’s design and user experience and identify ways to improve it.

4. Check your website’s content

  • Use a tool like Copyscape to check if your website’s content is original and identify ways to improve it.
  • Use a tool like Grammarly to check if your website’s content is free of grammar and spelling errors.

5. Check your website’s SEO

  • Use a tool like Google’s Search Console to check your website’s search engine optimization and identify ways to improve it.
  • Use a tool like Moz Open Site Explorer to check your website’s inbound and outbound links and identify ways to improve them.
  • Check this free SEO audit + keyword list!

6. Check your website’s security

  • Use a tool like Qualys SSL Labs to check your website’s SSL/TLS configuration and identify ways to improve it.
  • Use a tool like Sucuri SiteCheck to scan your website for malware and identify ways to clean it up.

7. Check your website’s analytics

  • Use a tool like Google Analytics to check your website’s traffic and identify ways to increase it.
  • Use a tool like Clicky to check your website’s conversion rate and identify ways to improve it.

By following this checklist, you will be sure to cover all the key areas when auditing your website. By doing so, you will be able to identify opportunities to improve website performance and increase. If you are a novice or need help with this, feel free to contact SEO Guru’s SEO Services in Atlanta. We will help you elevate your website to reach its potential!