Online marketing has become one of the most complex and time consuming aspects of running a successful franchise system or company. The internet today is a place of great risk, where you can lose valuable time and money with the wrong strategies, but it’s also a place for the greatest opportunity.
We’ve witnessed incredible changes in how the internet is used today. For example, 73% of online activity is related to local content, and 61% of consumers trust local organic search results over paid ads. And mobile users will overtake desktop users sometime in 2014.
Google updates and changes it’s search algorithm about 500 times per year and the rate of change has increased in the last two years. Add social media and new tools, such as Google Plus, and it’s easy to see online marketing is getting more complex and requires real expertise to execute an effective strategy. While Google is still the king of search traffic, the internet has fragmented into 100’s of places where consumers can find and engage with your brand.
With the convergence of local search, mobile and social media, there is an incredible opportunity for companies that embrace it and take full advantage of tools such as Google Maps, or a threat to the existence of companies that ignore it.
Schedule a free consultation to discover what opportunities are available to grow your business. Call us today at 678-520-9925 or visit us at Contact Us today.
