The Google Search algorithm is something every SEO marketer obsesses about. But what is the Google algorithm?
In this blog post, let’s break down how the algorithm works and the primary factors it takes into account.
And if you want to skip past all the complexity and simply rank higher in the SERPs, feel free to reach out to the best SEO company in Atlanta today.
How Does The Google Search Algorithm Work?
First, let’s answer, “What is the Google algorithm?” At its heart, it’s a series of calculations that uses ranking signals to determine which web pages are the best choice to display to users searching for particular keywords.
And there are several factors that go into Google’s search algorithm. However, let’s identify the five key areas that are important to know:
1. The Meaning Of The Query
Google’s role is to understand what a user intends to say with their query. They’ll look at several factors, such as the search intent behind the query:
- Did the searcher want to find a specific page?
- Were they looking to make a purchase?
- Did they want to leave a review?
- Were they trying to buy a product?
- Is this a time-sensitive query that needs fresh new content?
- Using natural language processing, what’s the actual meaning of the words that were typed in?
So, for instance, if someone types buy new Nike sneakers, Google will identify that their intent was to purchase new shoes.
Keep in mind that Google classifies rankings based on language as well. So read this post to optimize your page titles for different languages.
2. Page Relevance
Ultimately, Google is so powerful because it’s great at delivering content that’s relevant to what people are looking for. Therefore, Google will analyze your page to see how relevant it is to the searcher’s query.
That’s why they use crawlers or bots to index pages on the web. And keywords are one of the main components of page relevance. It essentially tells Google’s crawlers what your page is about.
3. Content Quality
It’s fair to ask, “What is the Google algorithm for SEO?” But it goes beyond cold numbers. Having excellent SEO is not simply about spamming a keyword a million times on a page.
Google has gotten much better at identifying high-quality content versus low-quality content. High-quality content has a few things in common. It’s authoritative, has an expert viewpoint, and is trustworthy.
The PageRank algorithm directly takes into account the quality of your page. So don’t take any shortcuts. If you have any questions about how to create quality content, reach out to the experts. Also, be mindful of spammy, low-quality backlinks. Using black hat SEO techniques is out of date.
4. Page Usability
Google wants to see that you’re creating a great user experience. That means your page needs to be easy to navigate and operate on multiple devices.
So this includes factors like page speed, website security, consistent appearance across different browsers, responsiveness, and mobile optimization.
5. Settings And Context
Someone searching for a query in Atlanta may not see the exact same results as someone searching for the same query in Miami. The reason is that Google uses context to deliver the most relevant content.
Therefore, the following factors are taken into account: search settings, search history, and location of the user.
That’s why you ultimately need to understand your market. If you’re a local brand, it doesn’t make sense to attract traffic from London if you’re based in Georgia.
And there you go — The 6 factors above are the summarized answer to “How does Google algorithm work?”
What Is The Algorithm Of Google?: Conclusion
At SEO Guru, our experts conduct in-depth analysis to optimize your business’s SEO. We’ll help you build your links, craft quality content, and appear higher in search engines like Google.
If you’re ready to capture additional traffic and grow your brand, contact us today for a free consultation.