570% Organic Traffic Growth & 43% Increase in Leads 1


Moncrief Heating and Air Conditioning keeps Atlanta cool in the summer and warm in the winter. Their guiding principles of delivering superior service without cutting corners has built a reputation for quality work that builds lasting relationships. Their primary aim with SEO Guru Atlanta was to increase leads and sales via the organic search channel and to improve the synergies and efficiencies of organic and paid search. With the launch of a new website, a big challenge was to improve position in the organic search results.

The Solution:

Moncrief Heating and Air Conditioning chose to partner with SEO Guru Atlanta for auditing the new site for technical SEO issues and completing a comparative market analysis. Understanding the competitive landscape of search in the HVAC market in Atlanta provided a clear picture of the current position and what needed to be done to achieve the top spot in the search engines for the most searched keywords.

Some of the actions included ensuring target keywords are present on the target pages and eliminating keyword cannibalization between pages. Supporting the primary pages with content in the form of blog articles enhanced the internal linking within the site. Implementing technical SEO elements such as schema mark-up helped the search bots understand and index the pages properly. Finally, we created high quality off-page business listings, especially an optimized Google My Business listing, and backlinks from high – domain authority websites with relevant content.

Study Results:

The traffic from organic search increased 569.89% year-over-year via all search channels. More importantly conversions on the website increase by more than 2,000 leads or 43%. Results from Google My Business contribute to lead generation because prospects can call directly from the GMB listing on the Search Engine Results Page without ever visiting the website. The GMB listing on search now appears 17,700 and listing on Google Maps appears
8,370 times each month resulting in over 600 phone calls in a single month.


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