Info

  • Category :Google Ads
  • Date :26 June, 2020
  • Client :Phoenix Bariatric
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A bariatric surgery center needed help boosting the number of patients in their surgery pipeline, so they asked if we could help them. We said “yes”.

Prior to working with us:

A bariatric surgery center with multiple locations in one state came to us in March of 2020. They wanted to increase the number of bariatric patients quickly with paid ads and compare our results to their current marketing agency.

Results:

  • Facebook Ads Online Seminar Registrations: 38
  • Google Ads Online Seminar Registrations: 32
  • Google Ads: 26 calls
  • Facebook Ads: 14 calls
  • Total Leads: 110

Our Approach:

  • Using browsing behavior, big data, and machine learning we are able to identify the exact people who are “in-market” and actively researching for weight loss surgery clinics in our client’s target markets.
  • Our partner created a highly effective online weight loss surgery seminar and a landing page proven to drive conversions.
  • We created effective ads in Facebook and Google based on our extensive working with bariatric surgeons.
  • We set up proper tracking so we can measure the results from each campaign and calculate the ROI for our client.
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Facebook Ads May 1 – May 31

For the 4 Facebook campaigns we created in May, we achieved Click Through Rates up to nearly 7% and an average Cost Per Click of only $0.63. On May 28, we created the top 3 campaigns in the screenshot below.

Results: 38 seminar registrations

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Google Ads May 1 – May 31

Google Ads Data

Google Ads resulted in 32 seminar registrations and 26 phone calls

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Call Tracking

Results in the first 30 days:

  • Facebook Ads Online Seminar Registrations: 38
  • Google Ads Online Seminar Registrations: 32
  • Google Ads: 26 calls
  • Facebook Ads: 14 calls
  • Total Leads: 110

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