Here you can see the ad copy and which ads have the best Click-Through-Rates (CTR). The ads with the best CTR can provide inspiration in crafting meta descriptions for your website. Better meta descriptions can help improve the CTR to your site once searchers find you in on the search results page. Have you ever had writer’s block when writing your meta descriptions or simply aren’t getting the clicks to your website even when you rank at the top of the first page of the search results? Try taking a look at the paid ads. When businesses spend money on ads, they will often quickly find which work best and which are duds. Using successful ads as a guide for crafting title tags and meta descriptions may improve your CTR, which is another metric the search engines use to determine your rank in the search results.