With this tool, you can get an idea of which pages the search engines consider to be the most important. Typically, the home page is the most important, but secondary pages can be even more important because the secondary pages may have more relevant content for the visitor. For example, a website may be about golf clubs, but if someone is looking for a particular club, such as a driver, the page about drivers is more relevant to them. In this case, getting the page about drivers to rank in the search engines can bring visitors directly to the most relevant page which will have a positive impact on your business.The factors that had been considered in Page Rank are still important to get ranked on page one, even if Page Rank is no longer available from Google. Those factors include the quantity and quality of content
on a page, links from other pages within the website and links to the page from other websites, title tag, meta description, images, image alt tags, bounce rate, dwell time, header tags, and other factors. If you find a competitor’s page ranking higher than yours in the search results, take a look at the content (quantity and quality), the on-page SEO and the backlink profile for their page. When you compare the data you may see some very big differences. While different tools will provide data that is far from identical, even when measuring the same metric, what is more important is how you compare to your direct competitors.