Digital marketing, such as SEO, is one of the most powerful ways to grow your brand in today’s day and age. That being said, businesses often fall into pitfalls when conducting SEO, paid advertising, and content marketing.
So in this blog post, let’s talk about some of the common mistakes digital marketers make. Afterward, you can move forward with confidence and peace of mind while increasing your bottom line.
Further Reading: Should You Hire a Digital Marketing Expert?
The Most Important Online Marketing Mistakes To Avoid
Here are some of the most prominent mistakes in digital marketing to be aware of:
1. Not Identifying KPIs
You can’t hit a target you can’t see. That’s why one of the most common digital marketing mistakes is to avoid setting proper goals and KPIs. This also extends to not using goal tracking and analytics software Google Search Console and several other private campaign trackers.
After all, they allow you to understand exactly how many clicks, views, and conversions your marketing campaigns are generating. To not leverage these tools is simply leaving money on the table.
So any reputable SEO agency in Atlanta, like SEO Guru, helps you identify goals and implements tools to track them.
When setting goals, there’s a concept called smart goals that have the following elements:
Your goal needs to be specific. For instance, saying we want to get more leads for our contracting business is not accurate enough. You should add a number to it so that you can properly assess whether your campaign is working.
This is related to having specific goals. However, being measurable means that you need to have a way to track it. Ultimately, this filters down to metrics such as sales, clicks, conversions, and more.
While setting big goals is important in business and life, it’s even more important to set achievable goals. This is especially true with digital marketing. Otherwise, you may lose motivation.
While a goal may be achievable, it may not be realistic at this point in time for your specific budget or company. For instance, enhancing your revenue by an extra million dollars may be more achievable for a mid-sized operation but less attainable for a startup.
Ensure that you have the resources in place and that you can invest the proper budget to reach the goals that you set.
A goal without a deadline is simply a dream. So create a timeline for your goals. Whether this is six weeks, six months, or six years, it gives you more clarity and focus in order to hit your KPIs.
2. Not Aiming For The Right Audience
One of the most common mistakes in digital marketing that any business owner can make is choosing the wrong people to target with their digital marketing.
Whether you’re creating SEO content, paid advertising, or social media campaigns, identify your core customers. For instance, if your ideal market is people living in Atlanta between the ages of 25 and 35, then you’ve already got a head start on the competition.
It wouldn’t make sense to create content that caters to people who are 21 years old in Chicago or people who are 80 years old in New York. Otherwise, you’re simply diluting your marketing message and paying more money for unnecessary content or advertising.
Some great ways to define your customer persona are based on lifestyle characteristics such as age, demographics, hobbies, and buying habits.
3. Lack Of Professional Website Design
When it comes to SEO and digital marketing, it’s not just about numbers and letters. Sure, having quality content is of the utmost importance, but your website also needs to be user-friendly.
That’s not just a general part of meeting your market’s needs. It’s actually a search result ranking factor at Google. They look at your page’s usability, speed, and security. And better-performing websites and better-designed pages will ultimately rank higher than competitors, all other things being equal.
4. Trying To Do Everything Yourself
SEO may sound simple on the surface. And because it’s such a powerful marketing strategy, a lot of business owners think they can jump into it and get the results for themselves.
However, what most people find is after wasting months and years without getting any traction, they end up hiring professionals anyway. You can skip the trial and error and thousands of dollars of wasted budget by simply contacting the experts from the start.
They’ll help you create optimized on-page SEO, off-page SEO backlinks, and quality content that grows your reputation and your revenue.
Avoid Common Content Marketing Mistakes – Hire An SEO Agency
At SEO Guru, we’ve assembled the best SEO agency in Atlanta. Our experts will speak with you to understand your business’s market, growth goals, and content preferences.
Ultimately, we’ll use this to conduct a proper organic ranking analysis and quality content that boosts your position in organic search results on Google. So instead of fretting over avoiding mistakes, let the experts give you your time back while growing your digital marketing footprint.