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Copywriting vs. Content Writing: What You Need to Know

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Copywriting vs. Content Writing: What You Need to Know

Whether you’re a business owner just starting out or you’ve been in the game for a while, you’ve probably heard the terms “copywriting” and “content writing.” But what do they mean? And which one should you be using for your business? In this blog post, we’ll break it down for you and help you decide which type of writing is best for your needs.

What Is Copywriting?

Copywriting is the process of writing text for the purpose of marketing or advertising. It’s typically used to create ad copy, website content, and email marketing campaigns. Copywriters are responsible for crafting an effective message that will persuade people to take action.

What Is Content Writing?

Content writing, on the other hand, is the creation and distribution of content for a website or blog. Content writers produce articles, blog posts, infographics, and other types of content that help educate and inform readers about a company or product. They also use keywords and SEO techniques to increase traffic to their site.

Copywriting vs. Content Writing

So how are copywriting and content writing different? Well, copywriting is more focused on getting people to take action – whether that’s buying a product or signing up for a service. Content writing, on the other hand, is more focused on providing valuable information to readers and driving traffic to a website.

Do You Need Both?

Ultimately, whether you need copywriting or content writing depends on your business goals. If you’re looking to generate leads or sales, then copywriting is the way to go. But if you’re interested in establishing yourself as an authority in your industry or increasing web traffic, then content writing is the better option.

The truth is that most businesses want the best of both worlds. For this, you will need both copywriting and content writing services. Most writers do one or the other, so expect to hire two writers to address all of your business needs.

So there you have it—a breakdown of copywriting vs. content writing. Now, which one do you think your business needs? Whether you need one or the other or a hybrid approach, SEO Guru Atlanta offers the services your company needs. To learn more about our approach, contact us to schedule a call with an SEO specialist in Cumming.

Want to try to write your content yourself? Read SEO Content Writing Tips: How To Write Good SEO Content For Your Website.