Email marketing is a powerful tool that can benefit any business, regardless of size. There are many different reasons why email marketing offers advantages to small businesses. We will go over them below.
The History of Email Marketing
The history of email marketing is a long one. The oldest documented commercial use was in the 1980s when Compaq used it to sell its products and services by updating their customer database via online newsletters, banners, and email campaigns. In 1994, Hotmail became the first free web-based email service provider. In 2003, Google launched Gmail, which was the first to offer gigabytes of storage.
With more email providers and more storage came more use. Marketers quickly took advantage of this through email-based marketing campaigns.
Why Email Marketing Is Still Effective Today
Email marketing has been around for a long time, and it is still effective today because people are creatures of habit. Most people check their email at least once a day, if not more often. It’s an easy way to stay connected with friends and family, as well as keep up-to-date with business.
Just like any other type of marketing campaign, it starts with the company’s goals and targets. For instance, if you want to sell more products or services, then your goal should be to generate leads and increase sales conversions. If your goal is to convert potential customers into long-term buyers, then you may want to change up your tactics by focusing on building trust and loyalty as well as developing long-term relationships with those who have already bought from you in the past.
Benefits of Email Marketing for Small Businesses
Email marketing is a great way to stay in touch and connect with your customers, letting them know who you are and what you do. People want to hear about new products or services from the companies they love. It’s also an easy way to keep your customers up-to-date on what’s happening with your company, as well as any sales or promotions you may be running.
Another email marketing advantage is that it is an effective way to increase brand awareness and drive traffic to your website. You can achieve this by including links in your email campaigns that will take readers directly to your website.
Want to get started on your own? Check out The 5 Best Free Email Marketing Tools in 2021.