A website with good search engine rankings is the Holy Grail for any business owner. And making it to the top means hitting the mark in a lot of different areas. However, one of the most important is keywords.
If you want your site to rank high for keywords on Google, then you must understand what keywords are and how they can help your site get better search engine rankings. Here is your quick primer on how to rank well for keywords on Google and other search engines.
What Exactly Are Keywords?
Keywords are words or phrases that people type into a search engine in order to find information related to that word or phrase. Once you know what keywords you should be targeting, the next step is finding them!
Where Do You Find Keywords?
There are many places where you can find keywords, including keyword research tools like Moz Keyword Explorer, Amazon Best Seller lists, and Google Trends. With these tools at our disposal, there is no excuse not to have great content optimized around popular topics!
What Are Local Keywords?
Another important thing to consider when targeting keywords is local SEO. If you are a brick-and-mortar business, make sure to target keywords that include your service area or city name. This will help ensure that your site appears in localized search results, which can be incredibly valuable for driving traffic to your website.
Rules for Using Keywords in Your Content
Once you have targeted your keywords, it is important to use them correctly in your website content. Here are the basic rules for doing so:
- Don’t keyword stuff! This means don’t cram your content full of keywords in an attempt to rank higher. Not only will this irritate your visitors, but it will also get you penalized by Google.
- Use your keywords naturally throughout your content. This will help to make sure that your site appears high in the search engine rankings while also providing valuable information to your visitors.
- Don’t forget about title tags and meta descriptions! These are critical pieces of information that Google uses to determine how to rank your website. Make sure your keywords are included in both of these places for the best results.
If you want to make sure your site ranks high on Google, following these simple tips will help get you started! For more information on how to rank for keywords on Google, be sure to schedule your call with SEO Guru Atlanta, your SEO specialist in Cumming.
Get more guidance without the wait. Read WordPress SEO for Beginners: Your Quick and Simple Guide.