One of the most difficult things as a business owner is getting people to know about you. If people don’t know who you are, then who will ever buy from you? You need people seeing your website, your social media profiles, and knowing where they can reach you.
Of course, for professional digital marketers, getting traffic to your website isn’t difficult at all. It just takes a little bit of strategy. Fortunately, we’re going to share some of those strategies with you.
So how do you build & improve your online presence, especially for local businesses? Let’s discuss. Note: this guide will be talking about “free” ways to get traffic, instead of paying for ads.
Tips To Build & Improve Your Online Presence
Open a Google My Business profile.
Google My Business (GMB) is Google’s own answer to Yellow Pages. This wonderful service allows business owners to publish information about their business that they would like people to see. Best of all, any business owner can set it up completely FREE.
How do you do it? Simply go to https://google.com/business and open your own profile. Follow the directions, provide whatever information you want people to see, and then verify your account. Verification can take a little while.
We wrote an article on how to optimize your Google My Business listing; check it out if you want to learn more!
Be active on social media, and not just on your own page.
Social media is one of the most scalable ways to get free traffic on the Internet. People share content that they enjoy or find valuable, and when they share it, everyone who follows them can also see it. This causes reach to explode exponentially when you share your content!
Starting and growing a social media account from scratch isn’t as easy as “build it and they will come”. You need to be active and engaging with people, in addition to sharing interesting content. And don’t limit your activities to your own page: feel free to post on other people’s content as well. This is a good way to form relationships with prospects, customers, and even other brands.
Invest in SEO.
Search engine optimization is a common marketing buzzword, but it means something very specific. SEO consists of various techniques and strategies for improving your ranking on the major search engines. This way, people who are searching for businesses similar to yours will be able to find you.
Investing in SEO can mean spending the time and energy on optimizing your website for search engines, posting and creating content on a regular basis, and building links. Or, you can have a company do those things for you. We at SEO Guru Atlanta specialize in helping local businesses get ranked on the search engines. If you need help ranking on the search engines, or you just want to get help driving traffic to your site, call us at 678-520-9925!