Choosing a domain name is often an overlooked aspect of the SEO process. However, it can have a significant impact on your website’s success. In this blog post, we’ve compiled some tips for how to choose a domain name for your business or organization! And if you need more direct guidance, speak to us about SEO optimization in Atlanta.
Make It Is Easy to Remember
You want your domain name to be catchy so people can remember it later on. It’s also helpful if it is descriptive so that people will know what your site is about when they see it in their browser’s address bar.
You already know that you need keywords in your content. But don’t forget about working one into your URL. This will make your site even more appealing to Google and the like. SEO domain names are essential.
However, do not stuff keywords into your domain name. Stick with one good one and make sure it makes sense. Check out our Guide to Proper URL Structure for more information.
Avoid Anything Complex
Don’t include symbols or numbers unless you have a very good reason for doing so! Use common words instead of uncommon ones. The more complex your domain name is, the harder it is to get right when typing it from memory.
Keep It Short
Try to keep your domain name under 15 characters if you can so that people will still be able to see the full URL when they share it elsewhere on social media or with their friends. While you might be tempted to go longer, shareability is essential.
It’s no secret that the first impression someone has of your company is often formed by how you look online. That’s why it’s so important to have a domain name that accurately reflects both who you are and what you do. A well-chosen domain will give potential customers an idea about the kind of business they can expect from your website, even before they find out more information on their own—which means higher conversion rates for your digital marketing strategy.
If this sounds like something you need help with or want some guidance in choosing a new domain name, we invite you to reach out to SEO Guru Atlanta today! Our team specializes in helping small businesses create powerful branding through web design and content creation.