When it comes to choosing colors for your website, it comes down to the user experience. You want to blend psychology and branding in a way that engages your visitors and encourages them to purchase your product.
So in this article, we’ll talk about how to choose colors for your website that don’t just look good, but actually help your engagement, SEO, and conversions.
1. Leverage Psychology
There are certain ingrained ideas about colors that inform your SEO-friendly web design.
- Blue – Trustworthy, safe
- Green – Healthy, natural
- Orange – Fun, unique
- Purple – Safe, mysterious, magical
- Yellow – Energetic, warm
- Pink – Fun, feminine, light-hearted
- Black, Grey, and White – Neutral, professional, easy to read
Read More: SEO Friendly Web Designs
2. Start With Your Branding In Mind
Understanding basic color psychology is important. But ultimately, color in web design should reflect your brand.
For instance, when thinking about how to choose colors for website design, understand your audience.
It might be appropriate for a company selling party balloons to have bright yellows, pinks, and neon greens that really stand out.
However, a website for a brain surgeon would want to choose more traditional colors like blue, black, white, and maybe even purple.
Or take a financial newspaper, for instance. Keeping the colors to mainly black, white, and gray would be in line with the brand — straightforward, professional, objective.
3. Keep It Simple
You don’t want your color combination to be all over the place. Stick with 2 or 3 primary colors, and let the content speak for itself.
For instance, you might have black text, white backgrounds, and blue navigation bars. This is perfectly fine, and it leaves you room to have a few elements that stand out without going overboard on color.
It helps to keep this mantra in mind “The right color for SEO web design is about your visitor, and not about you.”
After all, they’re the ones who will sign up to your list, buy your product, and spread the good word at the end of the day.
4. Make Navigation Easy
Google likes websites that make life easy for visitors. To expand on the point above, your website should never be over designed or confusing just for the sake of using more colors.
And colors should be context specific. For instance, all your hyperlinks should be one uniform color. Navigation elements should be only one color.
And perhaps the most important part of navigation to keep in mind is your call-to-action (CTA). Any button or form that takes the visitor through the next step of your funnel should be a unique, eye-popping color (compared to the rest of the page).
So if your text is black, your navigation is blue, and your side bar is gray, consider a completely different color like orange for your CTAs.