If you want to dominate your niche, you need to be ranking for the right keywords. Around 91.8 percent of searches on Google are long-tail keyword searches.
But how do you know which keywords are the best ones to target? And once you’ve targeted them, how do you ensure your website is optimized for them? Through Keyword Mapping.
What Is Keyword Mapping?
The process of keyword mapping is the act of creating associations between keywords and other related terms. The map is then used as a reference tool to help you determine the best keywords to target for your website or blog content.
Use a sheet to determine:
- Keywords: The actual words or phrases you’re targeting.
- URL: The page on your website optimized for that keyword.
- Search volume: The average monthly search volume for that keyword. It lets you know how popular it is.
When creating a keyword map, you will want to start by brainstorming a list of relevant keywords for your topic. Once you have your list of keywords, you can begin creating associations between those keywords and other related terms. For example, if you are targeting the keyword “dog,” you might also want to target the keywords “pets,” “dogs,” “breeds,” and “training.”
Creating a keyword map can be a helpful way to organize your thoughts and come up with new ideas for content. It can also be a useful tool to reference when you are writing content, as it can help you determine which keywords to target.
Benefits of Keyword Mapping in Terms of SEO
1. Identify Your Target Audience and Their Needs
With keyword mapping, you can see exactly which keywords your audience is searching for—and, more importantly, what they’re looking to get out of that search. This process allows you to understand what keywords you should be targeting.
2. Create an Appealing Website
When you use keyword mapping, you can optimize your website to make it more appealing to search engines. The website will rank higher on search engine results pages (SERPs). In turn, this will lead to more traffic and potential customers.
3. An Excellent Content Marketing Tool
Keyword mapping is also an excellent way to brainstorm content ideas. You can develop ideas for blog posts, infographics, e-books, and more by looking at the keywords you want to target.
4. Track Your Progress
By looking at which keywords you are ranking for, you can see how your content marketing efforts are paying off. You can also use keyword mapping to track your competitors. You can better understand their content marketing strategy by seeing which keywords they are targeting.