If you’re a small business owner, getting more leads for your business may seem a bit difficult. You may have tried various different methods, such as paid ads, social media, and more.
However, SEO is one of the tried-and-true ways to generate leads for your business online. In this short guide, we’re going to teach you how to use SEO to generate leads.
Guide to SEO Lead Generation
Know who your ideal prospects are.
Before you start working on your website’s SEO, you really need to know who you’re trying to optimize your site for.
Create customer personas based on who your ideal customers are. Come up with as much information about them as possible. How old are they, where do they live, what do they do, what problems do they have, and what do they do online? This information will help you figure out which keywords you want to optimize for.
If you’re not already collecting in-depth data on your audience, you should. Google Analytics can give you a lot of information that you can use to figure out who is spending time on your website.
Know what your ideal prospects are searching for & choose your keywords accordingly.
Now that you have information about your ideal customer, you need to use this to figure out what they’re searching for. This is the first step of keyword research.
What kinds of problems does your ideal prospect have? What kind of information do they search for? How would they search for them? Once you have this information, you can put it into Google’s Keyword Planner or your favorite third party keyword planning tool.
Create content around these keywords.
You know what your ideal prospect is like. You know what they’re searching for. You have a list of keywords you can use to reach them. Now it’s time to create content that is relevant to these keywords.
How do you know you’re creating relevant content? You want to create content such that, if someone were to search for your chosen keyword, they would get the answer they wanted by reading or watching your content.
Content could include articles, video, podcasts, infographics, or anything of that sort.
Optimize your content for your chosen keywords.
Now that you have content created around these keywords, it’s time to optimize it! Make sure that your focus keyword is in your content at least a few times, but be careful not to stuff your content full of keywords.
Your focus keyword should appear in the title tag and at least one heading tag. This way, your focus keyword appears in the search engine results page (SERP) when people find it on Google.
This doesn’t just include blog or video content. This also includes your website’s home page, your landing pages, and every page on your site that you want people to visit.
Provide a powerful call to action.
Now that you’re getting traffic to your page, you need to get them to take action. Tell them what to do! If you want them to call you, tell them to call you for a free consultation or an information package. If you want them to submit their information, tell them to fill out a form for a quote, consultation, or some kind of lead magnet.
Make sure people know what they’re getting when they call your number or submit your form. Otherwise, you’re not going to get very high quality leads!
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