WordPress is an excellent platform for businesses of all sizes. Not only is it free and open source, but it also offers many features that make lead generation easy. If your small business doesn’t have a WordPress site, now is the time to create one.
An expert WordPress developer will be able to help you create a site that is not only visually appealing but also optimized for lead generation.
Read more: How To Find a WordPress Developer.
Here are some tips for generating more leads from your WordPress site:
1) Use Lead Capture Forms
WordPress lead generation plugin is a great way to create and manage forms from your WordPress dashboard. Many plugins allow you to create simple contact forms, subscription forms, and even complex multi-step forms.
Some of WordPress’s most famous lead capture plugins are Gravity Forms, WPForms, and Ninja Forms. Gravity forms are great for creating complex forms with advanced features such as file uploads and conditional logic. WPForms is an excellent choice if you’re looking for a user-friendly drag-and-drop form builder.
2) Use Strong Calls To Action
A call to action (CTA) is a statement or button that encourages your website visitors to take a specific action. For lead generation, you want your CTAs to encourage visitors to sign up for your email list or download a white paper or e-book.
Your CTA should be clear, concise, and stand out on your website so visitors can’t miss it. Use strong verbs to get your point across, such as “Download Now” or “Sign Up Today.”
You should also use CTAs throughout your website. Place them in strategic locations, such as in the header or footer of your website, so visitors will see them no matter where they are on your site.
3) Use Your Social Media Following
It helps to have a social media following with which you can share your content. This will increase the traffic to your site and possibly result in more leads. You can use social media platforms such as Twitter, Facebook, and LinkedIn to promote your content and drive traffic to your website.
4) Use Pop-ups Sparingly
Instant pop-ups are one of the most effective ways to grow your email list quickly. However, if you use them too often or in an intrusive way, they can quickly become annoying to your website visitors.
The key is to use pop-ups sparingly and only when it makes sense. For example, you could use a pop-up after someone has been on your site for a particular time or when they’re about to leave.
5) Use Guest-posts
These are blog posts written by people who are not regular contributors to your site. They can be other bloggers in your industry, or they could be experts on a topic related to your business.
The advantage of guest posts is that they provide fresh perspectives and help you reach new audiences.
Make sure to:
- Edit and approve all guest posts before they go live on your site.
- Include an author bio at the end of each guest post so readers can learn more about the writer.
- Promote each guest post on your social media channels.
6) Offer Freebies
These can be digital products like e-books, white papers, or physical products. Offering a freebie is an excellent way to get people to sign up for your email list so you can continue marketing to them long after they leave your website.
SEO Guru is a leading Atlanta website design company that offers WordPress lead management tips. Our lead generation specialists have put together the following tips to help you increase leads from your WordPress website.
