Is your practice actively trying to recruit bariatric surgery patients and not seeing the success you’d like? If there are gaps in your surgery schedule, the right online marketing strategy could help you fill them.
Bariatric marketing is different from other medical industries, and vastly different from your average business. The usual strategies don’t deliver the right results. So how can you drive more traffic to your site and turn clicks into patients?
We suggest working with our bariatric SEO experts in Atlanta. But if you are just looking to learn a bit more for the moment, we suggest focusing on the following aspects.
Engage in Local SEO
Unless your bariatric practice is focused on medical tourism, most bariatric surgery patients seek out providers close to their homes, or at least in the nearest large city. Local SEO requires that you do a few things to optimize your online presence, including using geographical terms in some of your keywords, maintaining your Google business page, and getting the right kinds of links.
Incorporate Organic SEO
Also called national SEO, this optimization focuses on getting your practice higher in search results that aren’t necessarily local. This can help you become more of an authority online and pull in patients from further away. This is a bit complex, so an SEO agency in Atlanta would be quite helpful.
Use Your Socials
It used to be that you were behind if you didn’t have a website. Now, your practice is a dinosaur if it doesn’t have active socials. You should be active on all the most popular social media sites, but especially visual platforms like Instagram. Prospective patients want to see your results, facilities, and more.
Encourage Patient Reviews
One of the best weight loss marketing strategies is to get happy patients to leave online reviews. Prospective patients are very concerned with what past patients have to say, and they head to Google, Yelp, and other sites to find out. Encourage patients to leave reviews whenever possible and specifically mention Google and Yelp since these sites are the most popular places for reviews.
Are you feeling a bit lost in the world of digital marketing? Allow SEO Guru Atlanta to be your guide. We offer SEO optimization in Cumming for bariatric practices throughout the US and around the world. Contact us to learn more.