Every day, new blogs pop up on the Internet started by people with a dream and something to say. Sad thing is, just having a blog isn’t enough. “If you build it, they will come” does not apply on the Internet where there’s too much content for any one person to consume.
If you want to increase user engagement and learn how to boost blog traffic, this article will explain the ins and outs of running a blog & how to make sure people are engaging with it.
How To Boost Blog Traffic
Before you can start working on increasing user engagement, you need to get people to actually read your blog first. Here are some tips on how to get more traffic to your blog.
Write High Quality, Unique & Shareable Content
Content is king, everyone says. But what does good content actually mean? It needs to be valuable to the reader by solving a problem, giving them an answer to a burning question, or providing an insight that will benefit them. Write your content in a way that encourages sharing, as well.
You also want unique content. Don’t be another blog talking about the same tired subjects over and over!
Post To Social Media
People spend hours a day on social media. Reach people on social media by posting your content there. Of course, that’s not enough: you need to share it with people. Start with your network and build relationships with others that have similar interests as you.
Improve Your SEO
Search engine optimization is a must for blog owners. If you’re starting a blog and you’re not using search terms as inspiration for your content, then you may want to start doing so!
By improving your SEO, you can improve your ranking for your target keywords. This way, your blog appears higher on the search results and more people get to see it. SEO Guru Atlanta has written plenty of guides on improving your SEO. Check out this article on important SEO ranking factors!
How To Increase User Engagement On Your Blog
If you want more engagement, ask for it! End your blog posts by asking them to comment, share, or like your content on social media.
One great way to encourage engagement is to write on polarizing or controversial topics. Of course, if you take a side you’ll have to deal with those who disagree, and that’s just a risk you’ll have to take.
Engage With Other Blogs
If you engage with other blogs, you’re providing value to them in the form of engagement (so long as you’re engaging in the way they want!)
This is also a great way to build relationships with other bloggers in your space, which can lead to guest posts and collaborations down the line.
Get Involved with Communities & Forums
This does NOT mean “spam your blog on Reddit until you get banned from every subreddit on the site”! This means talking to the people within the communities, and responding with a link to your blog ONLY when it’s warranted. As you get more involved with the community, you will start to get some leeway when it comes to posting your content.