Header tags are an essential part of on-page SEO. Using them correctly can improve your website’s ranking in search engine results pages (SERPs) and increase traffic to your site. According to Statista, 2.14 billion people patronized a business online in 2021, with sales totaling a whopping $4.9 trillion, and by 2025, those numbers are projected to escalate to over $7.4 trillion. It shows the importance of having an online presence for businesses.
Read on to understand the best practices for using header tags and how they can help improve your SEO. We will also provide tips for optimizing your header tags for good SEO.
What Is a Header Tag?
A header tag is an HTML element that defines the structure and content of a webpage. Header tags are used to indicate headings and subheadings on a page and can be customized to suit the specific needs of a website.
There are six different levels of header tags, which are represented by the numbers one through six. The higher the number, the more critical the heading is. The most important heading on a page is typically denoted by a header tag, while header tags denote subheadings.
Read more: H1 vs. H2: What Are the Differences?
Why Are Header Tags Important for SEO?
Here are some reasons why header tags are essential for SEO:
- They help search engines understand the structure of your website and the hierarchy of your content.
- They give clues about the topic of a page. It is especially true for the H tag, which is usually the title of a blog post or article.
- They can be used to target keywords. Including keywords in your header tags can increase the chances of ranking those keywords in Google.
- They make your content easier for humans and search engine crawlers to read.
- They improve the user experience on your website, which is a ranking factor for Google.
Tips to Optimize Your Header Tags for Good SEO
Optimizing your header tags is one of the best places to start if you’re looking to improve your website’s SEO. Header tags structure your content and make it easier for search engines to understand.
Here are some tips to help you optimize your header tags for better SEO:
1) Use Subheads to Break Up Your Content
One of the most important things you can do with your header tags is to use them to break up your content. It makes it easier for readers to scan your content and helps search engines understand the hierarchy of your information.
2) Include Keywords
Be sure to include relevant keywords in your header tags. It will help search engines match your content with relevant searches. Keywords should be included in a way that sounds natural and flows well with the rest of your content.
3) Snippets are Key
Include a short, descriptive snippet for each header tag. It helps search engines understand your content and makes it more likely that your content will be featured in search results.
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