In 2020, mobile website traffic is the largest segment of traffic on the Internet. More people are on their phones than on their desktops (even while they’re at home!) As a result, your website flow needs to work well on mobile.
But how do you optimize your website for mobile devices? Here’s how to make your mobile website user friendly.
Ways To Optimize Your Website For Mobile Devices
Top-to-Bottom Mobile First Design
Web design made for desktop is based around the screen real estate of a typical monitor. Most monitors are widescreen and have resolutions of at least 1024×768. Desktop web design has been based around this resolution, even as monitors became more advanced.
However, a mobile phone is viewed vertically, and unlike desktop monitors, resolutions are nowhere near standard. What’s more is that mobile phone screen real estate is extremely limited!
Focus your important content at the top, and don’t use interesting design elements as the focal point. For example, you may want to include an image slider above the fold on your desktop website, but it simply doesn’t look good or function well on mobile.
Make Your Site Fast!
Nothing frustrates a mobile user more than a slow website. Loading speed is one of the biggest reasons people bounce off your site. Thanks to people being able to access information at light speed right from their phone, load speeds are more important than ever.
Some tips on improving site load speeds:
Shrink your image sizes
. By compressing or resizing your images, you can make your images much quicker to download.
Lazy load your website.
Lazy loading is when the elements above the fold load, but the elements below the fold are loaded only when they’re scrolled to. Using this can help paint the website much quicker because it doesn’t have to load elements lower down the page until they’re accessed.
Optimize your code.
For WordPress sites, using a plugin like W3 Total Cache can help reduce some of the load time by optimizing the CSS and JS code.
Make Navigation Easy.
One of the most difficult things about browsing mobile sites is navigation. It’s frustrating when you Google a site, look for the information you want, and can’t find it because their mobile site has poor navigation!
Your mobile menu should contain all the important pages on your site, and those important pages need descriptive titles that convey the information people will get on them. It’s also important that you provide all of the relevant information on those pages.
A big part of making navigation on your mobile site easy is making your call-to-action buttons large, prominent, and clear in purpose. Make sure that people know where your CTA buttons lead, and why they should click on them.
● A well-designed mobile website is designed specifically for mobile screens.
● Your mobile website needs to load as fast as possible, with as few interruptions as possible.
● Your mobile website needs to be easy to navigate.