SEO competitor analysis is also known as competitive analysis is a powerful strategy that helps get more information about your competitors. Competitor analysis SEO reports will help you rank higher, get more traffic and lead to more conversions. It will help you answer questions such as:
- Who are your ranking competitors?
- What keyword(s) should you focus on?
- Which topics should you cover?
- Where can you find the links?
- What do you need to do to beat your competition?
The Most Important Local SEO Strategies to Grow Your Business are all about knowing more carrying out an effective SEO competitor analysis effectively. Before beginning the analysis, the SEO Company in Atlanta can help you identify your competitors before going through the following steps:
Conduct a technical analysis
It’s important to carry out a technical analysis of a site so that you can determine how well it’s leveraging on technology. A tool like the WHSR tool or Ahrefs Batch Analysis tool will help you get as many details as possible about your competitor’s site. You can also try to find out if your competitor’s site has any broken pages that have backlinks that you can take advantage of
Identify and examine top-performing content
This will help you know more about what your competitors are doing well so that you can learn from them. Knowing which organic keywords drive traffic to your competitor’s site is important. For example, you can decide to use the same keywords or use the less competitive ones. Tools like Ahrefs and SEMrush will help you analyze the following:
- best performing content based on the number of backlinks it earned
- best performing continent based on the volume of organic traffic it attracts
- best performing content based on the number of shares it got
Look for content gaps
Carrying out a gap analysis will help you identify the keywords that your competition is ranking for and you’re not using. The analysis will also help you direct your content production in the right direction.
Study how much your competitor has spent on ads
It’s important that you pay attention to the element of pain ranking since advertising is central to the marketing activities of any business. Tools like SpyFU, SEMrush, and Ahrefs will help you know how much your competitors have spent on advertising.
Check out this article about SEO Friendly Web Design Tips for Business Owners to learn how to design your website in a way that Google will appreciate.