In the digital era, establishing an online presence, securing a strong ROI, and generating leads are essential for the success of any business. The first step in achieving these feats is to ensure that your website is visible to your target audience. It is where SEO comes in.
Search engine optimization involves changing a website to rank higher in search engine results pages (SERPs). A higher ranking in SERPs means increased visibility for your brand and a higher likelihood of generating traffic and leads.
Google Analytics is one of the ways to track and improve your SEO. Not only does it allow you to track your website traffic, but it also provides insights into your website’s SEO performance.
Read more: What Is Google Analytics and How Does It Work?
Here, you will understand how to use Google Analytics to boost your SEO.
1. Track Your SEO Progress
Using Google Analytics, you can track your SEO progress over time. This data will help you determine whether your SEO efforts are paying off.
When you track your SEO progress, you can see how your traffic changes over time. This data can help you identify trends and optimize your SEO strategy.
2. Identify Your Top Traffic Sources
The traffic sources report will show where your traffic is coming from. It is essential to know because it will help you determine which marketing channels bring you the most traffic and, more importantly, conversion.
3. Find and Fix Landing Page Problems
Landing pages are the pages on your website that people “land” on when they click a link from somewhere else.
With google analytics, you can see how people interact with your website once they land on it.
This data can improve your website and funnel users toward your desired goal.
4. Uncover Under-Performing Content
It is crucial to discover what content is not working as hard as it should be.
It can be done by checking the average time spent on a page, bounce rate, and organic search traffic.
Google Analytics can help show what content needs to be improved and what topics need to be written more.
5. Optimize Your Site for Conversions
Lead conversions are the lifeblood of any business. And if you’re not optimizing a website for conversions, you’re missing out on a lot of potential revenue. When using google analytics, you can see how people interact with your site and what pages they spend the most time on. You can then use this information to make changes to your site that will encourage people to convert.
6. Analyze Your Mobile Traffic
One of the essential aspects of SEO is making sure your website is mobile-friendly. Google’s mobile-first indexing means the search engine is now primarily using the mobile version of your website to determine your rankings. It is why tracking your mobile traffic is essential and ensuring you get the organic search traffic you deserve.
If you are searching for an SEO specialist in Atlanta, contact SEO Guru. We will help you to achieve top rankings in the SERPs.