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  • Home / SEO / HTTP vs. HTTPS…

HTTP and HTTPS are two different protocols used for communication on the internet. HTTP is the older of the two, and HTTPS is a more secure version of HTTP.

In this blog post, we will discuss the differences between HTTP and HTTPS and why you should use HTTPS for your website. We will also talk about how using HTTPS can help improve your SEO.

What Is HTTP?

The Hypertext Transfer Protocol (HTTP) is the protocol used to transfer hypertext between a web server and a browser. It is an application layer protocol, which means that it sits on top of other protocols such as TCP and IP.

What Is HTTPS?

HTTPS is a more secure version of the Hypertext Transfer Protocol (HTTP). It uses SSL/TLS to encrypt traffic between the browser and the server. SSL (Secure Sockets Layer) and TLS (Transport Layer Security) are both encryption protocols used to secure communications over the internet. This helps to protect against man-in-the-middle attacks, which are where an attacker intercepts communications between the browser and the server.

Which Is Better: HTTP vs. HTTPS?

Now that you know the difference between HTTP and HTTPS, you probably want to know which is better for you. The answer to this question depends on your needs. If you need a more secure website, then you should use the HTTPS protocol. If you don’t need a more secure website, then the standard Hypertext Transfer Protocol (HTTPS) will suffice.

How Does Using SSL/TLS Help With SEO?

One of the factors that Google takes into account when ranking websites is whether or not they are using a Secure Sockets Layer (SSL)/Transport Layer Security (TLS) certificate. Websites that are using SSL/TLS will have a green padlock in the address bar, and the text “Secure” will be displayed next to it.

When your website doesn’t use HTTPS, it is penalized by search engines. This means poor rankings and possibly not even having your site indexed. If you want to be found online, HTTPS is a must.

How to Use HTTPS for Your Website?

If you want to use the Secure Sockets Layer (SSL)/Transport Layer Security (TLS) for your website, you will need to purchase a certificate. There are many different providers of SSL/TLS certificates, such as Comodo, Symantec, and GoDaddy.

Once you have purchased an SSL/TLS certificate, you will need to install it on your web server. This process varies depending on the webserver that you are using.

Once the SSL/TLS certificate is installed, you will need to configure your website to use it. This process also varies depending on the webserver that you are using.

If you are not comfortable configuring your website to use SSL/TLS, you can hire a professional to do it for you. In fact, our team at SEO Guru Atlanta excels at SSL/TLS. To learn about how we can help you, schedule a call about SEO optimization in Atlanta.

Want to learn more before your call? Read Web Designer vs. Web Developer: What’s the Difference?