Do you know the difference between a landing page and a home page? Many business owners don’t understand the distinction, which can lead to them making costly mistakes. In this blog post, we will discuss the differences between these two pages and explain why it is important to know the difference.
What Is a Landing Page?
A landing page is a stand-alone web page that is designed for a specific purpose, such as collecting leads or selling a product. Landing pages are usually distinct from home pages because they have one focused goal, whereas home pages often have multiple purposes.
What Is a Home Page?
A home page is the main web page of a website and it typically serves as a table of contents or menu for the rest of the site. Home pages often include general information about the website or company, such as contact information, social media links, and an About Us section.
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Why Does It Matter Which One You Use?
Using the wrong type of page can be detrimental to your business goals. For example, if you’re trying to sell a product, but you send visitors to your home page instead of a landing page, you’re likely to see a lower conversion rate because the home page is not designed for that specific purpose.
Which Type of Page Is Right for You?
The answer to this question depends on your specific business goals. If you’re not sure which type of page would be most effective for your purposes, we recommend talking to a web design expert who can help you create a custom solution that meets your needs.
When to use a landing page
Landing pages are effective because they are specifically designed to convert visitors into leads or customers. Use them when the goal is to make a sale without the customer needing to go to other pages.
When to use a home page
Home pages, on the other hand, are typically designed to give visitors an overview of what the website or company is all about. They usually include general information such as contact information, social media links, and an About Us section.
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