As search engine optimization (SEO) continues to grow as an integral part of the marketing mix, a search engine optimization strategy that centers on optimizing the use of legal and ethical methods is a necessity for any quality site. However, not all methods are created equal. For businesses with a local reach, focusing on local SEO is the best way forward. But what is local SEO, and why is it so important?
In this article, we will be looking at what local SEO is and how it benefits businesses that serve their local populations.
What is Local SEO?
Local SEO is a form of digital advertising that helps businesses increase their rankings in search engines by focusing on their location and the keyword or phrase they want to rank for. The key is “location”: local SEO focuses on garnering traffic from searches made in the area where the business operates. This is because these businesses do not benefit from searches that are outside their service zone.
The strategy is this simple: use local, search-based marketing strategies to increase the number of visits to your website by driving organic search traffic. That’s it!
Importance of Local SEO
Local businesses that are investing in local SEO have seen an increase in their web traffic and sales. With proper SEO efforts, businesses can rank for any local search terms that are related to their industry and offer excellent search results. This is what local SEO is all about. By focusing on local area searches, small businesses can better serve their markets.
The Benefits of Local SEO
Local SEO is one of the best ways to get the most targeted traffic in your local area. This is because the traffic you get is made up of people who are searching for your product or service. You know that they’re local, they want what you offer, and they’re actively looking for you. It’s the best kind of traffic there is, and if you aren’t visible to them, then they’ll simply decide to work with your competitor.
One of the biggest benefits to local SEO is the ability to include a local page. This is because the geographic location of your local page is highly associated with your business location. This unique combination allows search engines like Google to find your business more quickly because they are more likely to be able to define your product and location specific keywords and to match them to your page. For example, if you want local SEO in Atlanta, we created a page specifically for businesses in Atlanta to learn about our services!
If you’re interested in learning more about how to get local search traffic, check out this article: Smart Local SEO Tips For Businesses
Get The Benefits of Local SEO Services from SEO Guru Atlanta
If you’re looking to improve your local SEO, Atlanta-based marketing agency SEO Guru Atlanta is here to help. We help local businesses generate leads, grow their customer base, and establish their brand. Schedule a consultation with us today!
