If you’re running a business, then you know that it’s important to rank high in search engine results. This is where long tail keywords come in. These are specific keyword phrases that are more targeted than general keywords. They are often less competitive to rank for, and can bring in more qualified traffic to your website. In this blog post, we will discuss what long tail keywords are and how you can use them to your advantage!
Long Tail Keywords: Your Functional Definition
A long tail keyword is a low-volume keyword phrase that is highly specific to what you are selling. For example, if you sell shoes, a long tail keyword could be “women’s size 12 black dress shoes.”
Long tail keywords are often less competitive than more general keywords. This means that it can be easier for your website to rank high in search engine results for these keywords. In addition, long tail keywords usually result in more qualified traffic to your website because they are so specific.
Examples of Long Tail Keywords
Here are some examples of long tail keywords that you could use for your business:
- “affordable wedding dresses”
- “plus size clothing for women”
- “men’s running shoes”
- “children’s toys”
- “men’s size 12 black dress shoes”
- “women’s size 12 black dress shoes”
Read Your Step-by-Step Guide to Finding Keywords for Your Blog Posts for more assistance.
How to Use Long Tail Keywords
Now that you know what long tail keywords are and why they are important, let’s discuss how you can use them to your advantage. There are a few different ways to incorporate long tail keywords into your marketing strategy:
- Use them in your website content. Be sure to include long tail keywords in the titles and body of your blog posts and web pages. This will help search engines understand what your website is about and index it accordingly.
- Use them in your social media posts. In addition to using long tail keywords on your website, you can also use them in your social media posts. This will help you reach a wider audience and attract more qualified traffic to your website.
- Use them in your pay-per-click campaigns. If you are running a pay-per-click campaign, be sure to include long tail keywords in your ad copy. This will help ensure that your ads are relevant to the people who are searching for them and that you are getting the most bang for your buck!
By following these tips, you can start incorporating long tail keywords into your marketing strategy and reap the benefits! And if you need more direct assistance, just talk to our SEO specialist in Atlanta.