Online advertising helps businesses reach new customers by targeting individuals based on their web browsing behaviors. PPC marketing or Pay-Per-Click advertising is online advertising where businesses can display ads on search engines and other websites. When someone clicks on one of the ads, the business pays a small fee to the website owner or the search engine.
Read more: How To Identify Target Audience For PPC Marketing Campaigns?
There are two types of online advertising: remarketing and retargeting. Both strategies share the same goal: to reach potential customers who have shown an interest in the business’s products or services but haven’t made a purchase yet.
Read on to understand the critical differences between remarketing and retargeting so you can decide which strategy is right for your business.
What Is Remarketing?
Remarketing is a form of online advertising that allows businesses to target customers who have already interacted with their brand. This can be done through cookies, tracking users’ web activity, or using customer lists from past interactions.
Remarketing can target potential customers who have visited your website but didn’t make a purchase and current customers who may be interested in additional products or services.
Benefits of Remarketing
1. Allows You To Reconnect With Lapsed Customers
When potential customers visit your site, they leave a digital footprint. Remarketing and retargeting allow you to collect this data and use it to reconnect with lapsed customers. You can encourage them to return and complete their purchase by serving them relevant ads.
2. They Help You Boost Brand Awareness
Brand awareness is the extent to which your consumers are familiar with your product or service.
Remarketing is a great way to boost brand awareness because it allows you to continue promoting your product or service to people who have already shown an interest in it.
3. Customize Your Ads Based on Past Interactions With Your Website Or App
Media buying platforms like Google Ads and Facebook Ads let you customize your ads for different segments of people who have interacted with your brand in the past. This is known as remarketing or retargeting.
What Is Retargeting?
The primary difference between retargeting and remarketing is that retargeting is a more specific form of remarketing. Retargeting involves targeting ads specifically to people who have already shown an interest in your product or service.
This can be done through cookies, small pieces of code that track web activity, or by using pixel tags, which are invisible images placed on a website that track activity.
Some benefits of retargeting include the following:
1) These ads are highly effective because they’re being shown to people who have already expressed an interest in what you’re selling.
2) Retargeting ads are less expensive than other forms of advertising because you’re only targeting a specific group of people rather than casting a wider net.
3) Retargeting allows you to be very specific in your targeting, which means you can show different ads to different groups of people based on their interests.
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