COVID-19 brought a wave of panic around the globe. National economies all but shut down, the stock market crashed, and many businesses stopped buying what they used to.
As a result, we’ve entered a panicked state. However, there are things we can do to take advantage of the time we have.
If you’re like many business owners, you’ve hit a slow point in your business and now have much more time to start working on strategy. Why not SEO? Here are some things you can do in order to work on your SEO after COVID-19.
Check Google Trends
Want to be ready for the next big thing in your industry? Keep an eye on Google Trends.
With Google Trends, you can see what search terms and categories are growing, and you can see how they’ve grown over time. By looking for ones that are on the upswing, you can be ready to rank for those terms and see more traffic.
Monitor Google Search Console
You now have the time to monitor Google Search Console more closely. Don’t waste it!
COVID-19 is changing a lot of things in the global marketplace. By watching GSC, you can see those changes happen to queries in front of your eyes. Check GSC for changes in web search traffic, queries, and pages. This way, you can be ready for the next big opportunity.
Track Keyword Rankings
You also need to be on top of your keyword rankings. This virus is taking a chunk out of plenty of businesses, and some of them won’t survive. If you just weather the storm, you may be able to take advantage of the cull.
Write Excellent Content
While everyone is stuck in their homes, they’re reading more content than ever. You need to start planning your content strategy and preparing excellent, high-quality content for your niche now while you have the opportunity. Oftentimes, content is neglected because it doesn’t always generate immediate sales. But, great content can generate sales and leads for years to come.
Get SEO Help From The Best
Hiring top SEO talent can help your business grow. You know this already. But what you may not know is that a lot of SEO talent has been let go from their companies, or finding themselves with much less work after coronavirus.
By taking advantage of this glut in the market, you can find high-quality SEO professionals that would have otherwise been too busy to work with you. Best of all, some of these professionals may have experience ranking a company in your industry.
Collect the Data
Data collection and analysis is an initiative that often takes time away from core business activities. However, it’s extremely important, and now is the perfect time to do it. Collecting and analyzing data from Google Analytics or heatmap tools can help you figure out what people are doing on your website, why they’re doing it, and what kind of changes you can make to improve your site’s conversion rate.
You may notice changes in your data, as well, thanks to the pandemic.
Think Beyond & Use This Time Wisely
Overall, we want to spread this message to all entrepreneurs and SEO professionals: use this time wisely! This pandemic, and the fear caused by it, are both temporary and will pass. Think beyond the pandemic and start preparing for SEO after COVID-19.