A technical SEO audit is the process of evaluating a website for its technical compliance with best practices for search engine optimization. The purpose of a technical SEO audit is to identify and correct any potential issues that could be preventing the site from ranking as high as possible on search engine results pages (SERPs). In this blog post, we will discuss what technical SEO audits are in a bit more depth, how they are performed, and some of the most common issues that are found during these evaluations.
What a Technical SEO Audit Is
Technical SEO audits are an important part of any comprehensive SEO strategy. By identifying and correcting potential technical issues, you can help ensure that your website is as visible as possible to both search engines and users. How to conduct a technical SEO site audit is a little complicated but involves just five steps.
Curious how we can help you with this task? Read about the nine important ranking factors evaluated in our free website SEO audit.
Step One: Crawl the Website
The first step in any technical SEO audit is to crawl the website. This can be done using a tool like Screaming Frog or DeepCrawl. Crawling the website allows us to see all of the pages on the site, as well as their associated titles, meta descriptions, and other metadata. This information is important because it helps us identify which pages are being indexed by search engines and which ones are not.
Step Two: Analyze the Website’s Technical Infrastructure
Once we have a complete list of all of the website’s pages, we can start to analyze its technical infrastructure. This includes things like the site’s URL structure, its use of canonical tags, and its implementation of 301 redirects. All of these factors can impact how search engines crawl and index the website, so it is important to ensure that they are all configured correctly.
Step Three: Evaluate On-Page Factors
After we have reviewed the website’s technical infrastructure, we can move on to evaluating on-page factors. This includes things like title tags & meta descriptions, header tags, and alt text.
These elements are all important for helping search engines understand what each page is about and how it should be ranked in SERPs.
Step Four: Check for Indexation Issues
The next step in our technical SEO audit is to check for indexation issues. This includes things like duplicate content, robots.txt errors, and sitemap problems. These issues can all prevent search engines from correctly indexing the website, which can lead to lower rankings and less traffic.
Step Five: Analyze Off-Page Factors
Finally, we need to analyze off-page factors. This includes things like link quality, social signals, and brand mentions. These factors can all impact how well the website ranks in SERPs. By identifying any potential problems with these factors, we can help improve the website’s overall SEO.
Performing a technical SEO audit is a crucial part of any comprehensive SEO strategy. By taking the time to crawl the website, analyze its technical infrastructure, and evaluate on-page and off-page factors, you can help ensure that your website is as visible as possible in search engine results pages. If you need professional guidance talk to us about our SEO optimization in Cumming.