If you are looking to drive more traffic to your business, both in person and online, email marketing is still one of the best ways to accomplish your mission. Even with fewer people checking their email accounts multiple times a day, this marketing approach offers one of the best returns on investment you can get.
Of course, if you can use free email marketing tools, you’ll boost that ROI even more. So, what are the best email marketing tools you can use in 2021 that won’t cost you a dime (at least at their most basic versions)?
Campaign Monitor
With Campaign Monitor, you get access to both hundreds of pre-built email templates as well as their sophisticated suite of analytics. While most features are only available when you pay, their free version offers enough options to get you started.
MailChimp
This is one of the most well-known email marketing tools available. The company claims to send over a billion emails every day. In addition to their templates, they also offer ready-made segments, email personalization, and the ability to target specific segments of your subscribers. The downside is that it can take a while to truly learn the platform.
Constant Contact
This free email marketing software is an oldie but a goodie. It is one of the best for creating highly optimized emails that work on all devices, and it generates easy-to-understand reports. However, much like MailChimp, learning to use Constant Contact can take some dedication.
AWeber
Not every free email marketing tool requires you to take college courses just to use them. AWeber is known for its intuitive drag-and-drop design. It also includes built-in A/B testing, which allows you to learn more about the effectiveness of your campaigns without needing to deep dive into market research.
Zoho Campaigns
Zoho Campaigns is an email marketing tool that is good for businesses of all sizes. So, if you are expecting a lot of growth in the coming years or are just dreaming big, this is a tool that can grow with you. It offers real-time reporting, allowing you to make adjustments on the fly, and it comes with pretty much any feature you could want. However, it is one of those that require some study to get right.
If you are feeling a little intimidated by all the possibilities, don’t be afraid to outsource your email marketing to an SEO specialist in Atlanta. At SEO Guru, we offer the best email marketing services in Cumming. As a full-service agency, we can handle everything from analyzing your metrics to building your email marketing list. To learn more, schedule a consultation.
