Social media marketing has become a big industry, and for good reason: brands need to be where people spend their time. Since people are spending more time on social media, brands need to have a presence there. However, many brands do not do social media marketing effectively. Here are the dos and don’ts of social media marketing (SMM).
The Do’s of Social Media Marketing
Provide valuable content.
There’s so much content on the Internet today, and if your content doesn’t provide value to your readers, it will be ignored. Providing valuable content to your social media following is the best way to keep them engaged with your brand.
Engage with your audience.
The people who follow you are real people, and getting them involved is a great way to give them positive feelings and associations with your brand. A great example is the Wendy’s Twitter account. They engage with people in ways that resonate with the younger generation, giving them a greater profile on social media.
Post on a schedule, if possible.
Consistency is key when it comes to social media marketing. Your growth on social media won’t happen in a day, and if you want to serve your audience well, having a regular schedule will help get your audience used to consuming your content habitually.
Follow trends, when it’s appropriate.
Trends are a great way to get new content while opening yourself up to viral reach. However, not all trends will be appropriate for your brand. Assess each trend you see and follow the ones that make the most sense for your brand.
The Don’ts of Social Media Marketing
Don’t spam groups.
When you join groups, the agreement is that everyone treats people in the group with respect. Spamming your links or services in a group is not respectful of the group’s attention or rules, and we highly recommend that you avoid doing so. If you want to share something with a link
Don’t feed the trolls.
There are people on the Internet who want to get a rise out of others, and these are called trolls. When they start to interact with your page, delete their post, ban them, and leave it be. Do not engage with them, as their aim is to disrupt and annoy.
Don’t share other people’s content without giving proper credit.
While using user generated content (UGC) is a great way to include your audience in your marketing strategy, don’t share the content without consent and credit. And if you share content obtained from the Web, tag the company and give them credit for the content. Nobody likes a content thief!