Social media is becoming more and more of a necessity for small business owners. Not only can it be an important marketing tool, but it also has the potential to help your search engine ranking. But what exactly is the relationship between social media and SEO?
Without Socials, You’re a Ghost
The foundation of quality SEO is ensuring that Google and other search engines know you are there. Having a website gets you on their radar—sort of. But algorithms, and customers, prefer companies that have a strong presence. In other words, more than just a website.
Social media for SEO ensures that you have a robust online presence. With a website plus multiple social media accounts that post regularly, you are viewed as a dynamic entity, not some old-fashioned company that can’t keep up with the times.
Social Profiles Build Your Brand
Another way social media marketing and SEO intertwine? Your social profiles help to build your brand. Unlike the static branding of your website, social media allows for a more dynamic approach.
Since your content is regularly updated and you can interact directly with your audience, you are able to establish your brand in a new way, all while working in keywords and other elements that land well with search engines.
Socials Don’t Inherently Boost Website SEO
When talking about how social media helps SEO, it is important to note that your social profiles won’t inherently boost the ranking of your website in search engine results. However, they improve your overall online presence and reputation, which can translate into a better position as an authority within your niche.
So, if your goal is to use social media to boost rankings, this isn’t likely to happen. However, if you are ready to put in the effort to improve your reputation and drive organic traffic from your followers, it’s a great route to take.
SEO Guru Atlanta understands the nuance of using social media to enhance your SEO and build a loyal customer base. If you’re not sure how to go about getting the most out of your social media marketing in Atlanta, don’t worry! We have plenty of experience helping clients get their business seen on Google.
That’s why we offer an all-inclusive service that includes everything from keyword research and website optimization to social media marketing strategies—so you can be confident knowing that every aspect of your online presence is being taken care of. Let us help grow your business today with our proven digital marketing services.
To learn more, read: How to Create a Digital Marketing Strategy.