E-commerce is a booming industry, with new stores popping up every day. According to an industry report, e-commerce will account for 20.4% of global retail sales by 2022.
If you run an e-commerce store, search engine optimization or SEO is critical to your success. To rank well in Google and other search engines, you must ensure that your website is correctly optimized for SEO.
Fortunately, there are several things you can do to improve your SEO. For example, you may try to use keyword-rich titles and descriptions and optimize your website for mobile devices.
Read more: 4 Ways to Improve SEO For Ecommerce Websites.
This post will overview the most critical SEO factors for e-commerce stores. We will also provide a checklist that you can use to ensure that your store is properly optimized for SEO.
1. Optimize Your Website for Search Engines
This means ensuring that your website is crawlable and indexable by Google and other search engines. This can be done by optimizing your website’s structure and code and creating high-quality content relevant to people searching.
2. Research the Right Keywords To Target
Using the right keywords is essential for on-page optimization. Start by brainstorming a list of terms related to your products or services, then use a keyword research tool like Google AdWords Keyword Planner to find out which keywords are most popular.
You need informative, keyword-rich titles and meta descriptions for each page on your site. These will appear in the search engine results, so make sure they’re clear and accurate.
3. Add Alt Text To Images
The alt text appears in place of an image if the image can’t be displayed for some reason. Screen readers also use it to help visually impaired users understand what’s on the page.
Adding alt text to your images is essential for two main reasons:
First, it helps improve your SEO. Google can’t index images, so they rely on the alt text to understand what an image is about. If your alt text is clear and descriptive, it gives Google more information to work with when trying to rank your page. Second, it helps improve the accessibility of your site.
4. Manage Duplicate Content
If you have an eCommerce store, chances are you have a lot of duplicate content. This can be a big problem for SEO because search engines don’t know which version of the content to index and rank.
There are a few ways to deal with duplicate content:
– Use canonical tags: Canonical tags tell search engines which version of the content is the original. This is useful if you have very similar products with slightly different descriptions.
– Use 301 redirects: 301 redirects permanently redirect one URL to another. This is useful if you have two pages with very similar content and want to consolidate them into one page.
5. Optimize Your Product Pages
Product pages describe what a store sells, and e-commerce SEO is about making sure these pages are visible and attractive to potential customers. To optimize your product pages:
- Create compelling and unique product copy
- Promote special offers and discounts
- Include customer reviews and testimonials
- Use social media to share your products