Creating social media content is difficult. You don’t want to sound too old or outdated. At the same time, you have to be wary about leaning too far into trends, slang, and jargon that, if used wrong, can make you seem completely out of touch.
On top of that, the best practices for social media writing are different for each platform and seem to evolve on a nearly daily basis. How can you possibly stay up to date and keep it all straight?
While we would suggest outsourcing your social media and search engine optimization in Atlanta, there are some simple tips that can help you improve your socials in the meantime. Here are our top tips on how to write for social media.
Know Your Audience
Writing for social media means knowing who you want to target with your content. As a business, it is easy to think that your target audience is everyone, since the larger your market, the better—except this isn’t true. When your message gets too generic, it doesn’t read as relevant, and people will pass on your profiles and calls to action.
Take time to really think about who is most likely to be interested in your products or services and focus on crafting messages that will actually hold meaning to them.
Want to know how to identify your target audience for PPC campaigns? Check out our blog post!
Tailor Your Tone
Modifying your content for your audience isn’t just about the message but how you deliver it. If your business needs to reach high-level executives to convince them to purchase large machinery, your language would be different than if you wanted to get middle-aged individuals to sign up for bariatric surgery. When writing, think about how you would word your statements if you were speaking to them in person, and reflect this in your writing for social media posts.
Create Your Own Voice
How to write social media posts for businesses is different than creating them for your personal page. However, readers still want to get that feeling of authenticity. When your content reads too generic or cold, your audience will likely feel put off. Be sure to create your own voice so your content reads as warm and authentic, not like traditional advertising.
Keep It Brief
With certain social media platforms, your content writing has to be short since there are character limits. However, with others, you are free to write an essay if you so choose. But just because something is possible doesn’t mean it is advisable. Attention spans are shorter than ever before, and on social media, you need scrollable content. Save your long-form pieces for actual articles.
Not in the position to handle your social media marketing on your own? Let us help. We are a full-service digital marketing company covering everything from your Twitter bio to local search engine optimization in Atlanta. Schedule your call today.