Digital marketing has evolved greatly since the dawn of the Internet. In the 90s, digital marketing was difficult, technical, and highly complicated. Digital marketers needed to create their own tools, lest they waste a great deal of time.
In this day and age, though, the market has figured out that there are easier ways to market your business, keep track of marketing metrics, spy on the competition, and look for trends. In this article, you will learn about the best SEO and digital marketing tools available. Best of all, they’re completely free to use!
Top 10 Free SEO & Digital Marketing Tools
Google Analytics is the single most powerful analytics tool that’s available for free. It keeps track of website visitors, demographics (including device data), conversions, and so much more. It’s hard to understate the power of this tool.
Although SpyFu offers paid plans, you can use their tool for free. Just enter the website of one of your competitors and you can see a wide variety of information about their site, including their estimated clicks from search traffic, top keywords, and the most highly ranked pages on their domain.
Google Keyword Planner
Google Keyword Planner is a free tool that anyone with an Adwords account (also free) can use. This tool is excellent for seeing an estimation of how much traffic a given keyword gets on Google, as well as how competitive it is to rank for. Learn about important SEO ranking factors & how they affect SEO.
Social Mention is similar to SpyFu, except it provides information about a page’s social media presence. You can see social media mentions, a sentiment analysis, and some keywords related to their site.
Google Trends is a highly powerful tool. It’s often confused with Google Keyword Planner, but it does something very different: it takes a look at a comparative history of searches for a given keyword or search term. This tool is excellent for finding opportunities for content.
Cyfe is one of the coolest tools out there. It takes a variety of digital marketing data and presents it to you in one dashboard. Best of all, it integrates with a wide variety of platforms including Google Analytics, Facebook Ads, MailChimp, Salesforce, and Moz (among others).
Google PageSpeed Insights
If your website is slow, you could be losing both traffic and SEO rank. Google PageSpeed Insights will tell you how fast your website is, and what you can do to improve your website’s speed. Perfect for developers.
SEOquake is a Chrome extension that gives you access to SEO tools right from your browser. It gives an instant SEO summary for any website you might be browsing. You can even analyze Google search results to learn key details about a website’s online presence!