SEO is important for any website, and backlinks are one of the most important local SEO strategies to grow your business. Link building is a crucial marketing tactic, and learning how to get this aspect of SEO right will greatly boost your website’s recognition in search engines.
So what is backlinking? A backlink, also known as an inbound link, is created when content on one website contains a link that, when clicked, transfers the user to the linked website. Why are backlinks important and how can you use them effectively?
Why your Business Needs Backlinks
Google and other search engines use SEO backlinks as their key ranking signals. High-ranking websites often have links towards external websites, and this results in these external sites getting improved rankings on search engine results pages (SERPs).
One of the most important local SEO strategies to grow your business include using backlinks to create more referral traffic, have faster indexing, and optimize your site’s organic rankings. Building high-quality backlinks helps boost your website in SEO campaigns, and it can lead to you getting more customers to your business.
Types of backlinks
Editorial backlinks: these are links that have editorial mentions to your site. Editorial mentions refer to when an authoritative website mentions and links to your website in one of their articles, e.g. Mayo Clinic website adding a link to your small medical practice’s website. To get an editorial backlink, create relevant, credible, high-quality that is worth using as a source by established websites.
Free tool links: one of the best ways to get backlinks is by creating a tool for free. The tool can be a watered-down version of what you already offer, e.g. a basic version of a web traffic analysis tool. To get free tool links, reach out to websites dealing with the topics your tool addresses and promote your version to get backlinks.
Guest blogging backlinks: Guest blogging, when done right, is a valuable type of backlink. If you are just starting out and are not very well established, reach out to bigger websites in your niche and ask to write on a topic for free in return for a backlink, e.g. writing about the importance of breastfeeding on a big mommy website.
Webinar links: you can create informative webinars and embed them on your website. This will encourage other sites to backlink your information on their website and mention your brand along with the information.
One of the SEO-friendly web design tips for business owners is to switch between the different types of backlinks until you find one with the best results for your site.
SEO is a powerful tool for any business website. It needs to be included from the inception of your website. Here are some SEO-friendly web design tips for business owners.
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