Conversion rate optimization is one of the best ways to grow your revenue without spending extra money on ads or creating new products and offers. Think about it this way: if your current conversion rate is 2% and you bump it up to 3%, you’ve increased your revenue by 50%! Conversion rate optimization efforts can lead to huge revenue gains, particularly for ecommerce businesses. Even if you optimize your PPC campaigns, improving your conversion rate will only help your efforts.
That begs the question: how do you increase conversion rate for ecommerce sites?
4 Hacks for Ecommerce Conversion Optimization
Optimize your website for mobile.
Mobile traffic now makes up the majority of all Internet traffic. If your site doesn’t look good on mobile, and if it isn’t fully operational on mobile, then you’re going to lose a LOT of conversions.
Responsive mobile website design is a great way to improve your website’s mobile performance. Some SEOs and digital marketing experts, though, recommend “mobile first” due to how much shopping happens on mobile these days. Learn more about responsive design versus mobile first design in this article!
Fix any issues with your page speed.
Have you ever left a website because the page simply loaded too slow? If so, then you should know how important having a fast website is!
Use Google PageSpeed Insights to help improve your website’s speed. Most of the changes have to do either with your web hosting servers or your code. If your web hosting isn’t fast, then your website can’t be fast. It may be worthwhile to upgrade your hosting plan to either a virtual private server (VPS) or a dedicated server in order to improve website speed.
Make all CTAs prominent.
One reason why people don’t convert on your website is because they don’t know where to go. Calls-to-action should always be visible no matter where on the website a visitor is on, and there shouldn’t be too many competing calls-to-action on one page.
Once you have calls to action on your site, you’re going to want to make sure they’re visible. Use a color that stands out on your website layout. Avoid black and white. Make them large enough that it’s the most obvious direction for a visitor to go.
Utilize social proof to the fullest.
If someone says something good about your product, then you should promote it! Make social proof a centerpiece of your web marketing. Testimonials (particularly video testimonials) are powerful because people trust them far more than marketing copy.
Review plugins such as Yotpo or Reviews.io can help you get more social proof from your customers by requesting product reviews.
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