What Do SEO Specialists Do?

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What Do SEO Specialists Do? 1

Are you trying your hardest to drive traffic to your website, but rather than a steady flow, you’re just getting a trickle?

This is the struggle of many small business owners and medical professionals looking to get their company or practice on the map. Rather than going DIY, we suggest you work with an SEO specialist in Atlanta.

Never heard of this job before? Not a problem. We will walk you through the basic facts about search engine optimization specialists.

The Role of an SEO Specialist

To whittle it down to the most basic definition, an SEO specialist boosts website rankings on search engines. Typically, they target just the most popular search engines: Google, Bing, and sometimes Yahoo! (though not too often).

A true SEO specialist offers both on-page and off-page SEO to help you rank well and drive traffic to your site, which in turn increases your profits. Their primary goal is to increase your bottom line through their work.

Specific Tasks of an SEO Specialist

How does an SEO specialist accomplish their goal of improving your profits? They have a whole bag of tricks to dig into. Some options include:

  • Incorporating local and global keywords into your content
  • Adding clean internal and external links
  • Enhancing your content so it reads well to both humans and the search engine algorithms
  • Eliminating duplicate content
  • Maintaining meta titles and descriptions
  • Analyzing competitors sites
  • Publishing blogs and other content on your site and others
  • Generating backlinks
  • Managing social media accounts

Most SEO specialists in Atlanta will offer customizable packages, ensuring that you get the services you need without paying for extras. If you aren’t sure what you need, let them guide you in selecting the best options for your business.

Skills SEO Specialists Bring to the Table

It all starts with communication. These specialists need to be open and clear communicators, helping clients understand their methods and how they will benefit them.

They also need to be analytical thinkers. SEO is a numbers game and requires the ability to analyze data for patterns, isolate them, and transform them into actions that benefit you.

SEO specialists also must be adaptable. The internet is always changing and evolving, and that means yesterday’s best practices don’t apply today.

Finally, they need to be tech savvy. While programming and other technical skills aren’t required, decent knowledge of computing is.