Have you ever seen a featured snippet in Google? Chances are, if you have been on the internet long enough and searched for something specific, you have come across one. And as a business owner, you definitely want some featured snippets for your website.
What Are Featured Snippets?
Featured snippets are those bold yellow boxes that appear at the top of your search engine results page. They show up when Google recognizes that people will find what they’re looking for most easily with just a few words from the content on your website. If this has caught your attention as an opportunity to help grow traffic and revenue for your business, we’ve got some good news! You can get them too!
How Featured Snippets Help Small Businesses
Featured snippets can be a huge help for small businesses when it comes to marketing. Not only do they show up at the top of SERPs, but they also include an image and a short summary of what the content is about. This is great for grabbing attention and enticing people to click on your website.
In addition, featured snippets often contain a link back to the original source. So, if you’re trying to get people who would normally click on your competitor’s website instead clicking through and seeing what you have to offer, this is an easy way to do it!
How to Get a Featured Snippet for Your Website
So now that we know how great these are for small businesses, how should you go about getting Google featured snippets? Here are a few tips!
First of all, consider the keywords that your business is targeting. Google “tries” to get featured snippets from highly relevant sources so it’s important to have content on your website that matches up with what people want to know when they search.
Second, make sure your website is correctly formatted for snippets. This means using clear and concise titles, making sure that your meta descriptions are well written, and adding schema markup to your pages.
Third, do some research on what kind of questions people are asking about your industry and target those keywords in your content. Not only will this help you snag a featured snippet when the time comes, but it will also help you to become an authority in your industry.
For more information, check out 11 Digital Marketing Trends for Small to Medium Business Owners in 2021.