Instagram has been one of the most popular social media platforms for a few years now. With over 800 million active users, it’s no wonder businesses are trying to capitalize on this platform. But what does “accounts reached” mean? And how can you use this metric to improve your Instagram marketing strategy? In this blog post, we will answer these questions and give you some tips on how to reach more accounts with your content!
What Does Reach Mean on Instagram?
Reach is the number of unique accounts that have seen your content. This metric is important because it shows you how many people are actually seeing your content. If you have a large reach, it means that more people are seeing your content and potentially engaging with it. A small reach, on the other hand, means that only a few people are seeing your content.
Reach vs. Impressions
It’s important to note that reach is different from impressions. Impressions are the number of times your content has been seen, regardless of how many people have seen it. So, if one person sees your content ten times, that would be ten impressions. Reach, on the other hand, only counts each person once, even if they’ve seen your content multiple times.
Tips for Increasing Your Reach
Now that you know what Instagram reach means and why it’s important, you’re probably wondering how you can increase your reach on Instagram. Here are a few tips:
- Use hashtags: Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your content is more likely to show up in the search results. And when people search for those hashtags, they’ll see your content!
- Post at peak times: If you want more people to see your content, make sure you’re posting during the times when people are most active on Instagram. For most businesses, this is during the weekdays during lunchtime and in the evening.
- Use Instagram Stories: Stories are a great way to increase your reach because they appear at the top of people’s feeds. And when people see your story, they’re more likely to check out your profile and see your other content.
- Run an ad: If you really want to boost your reach, you can run an ad on Instagram. When you do this, your content will be seen by even more people!
By following these tips, you’ll be well on your way to increasing your reach on Instagram. So get out there and start posting! And if you need extra guidance, talk to us about SEO optimization in Atlanta.