If you’re running a business, creating content that helps move customers through the buying process – from awareness to consideration to purchase is essential. SEO writing involves creating content optimized for search engines and customers alike, which can be a great way to attract new customers and grow your business.
The sales team is responsible for, well, selling. But they can’t do their job without good marketing and content to support them. That’s where the bottom-of-the-funnel content comes in.
Bottom-of-the-funnel (BOFU) content is designed to move customers who are already interested in your product or service from consideration to purchase. Read on to understand BOFU content, how to create it, and why it’s essential for your business.
What Is the Bottom-Of-The-Funnel Content?
Content marketing helps you attract and nurture prospects until they’re ready to make a purchase. The bottom of the funnel is the final stage in the customer journey when prospects evaluate their options and make a decision. Bottom-of-the-funnel content is designed to convert leads into customers.
What Are the Benefits of Creating Bottom of the Funnel Content?
1. Increased Conversions and Revenue
Whether selling a product or service, your goal is to increase conversions and revenue. By creating bottom-of-the-funnel content, you can do just that.
Bottom-of-the-funnel content is designed to convert leads into customers. It’s typically more sales-focused and aims to get the reader to take action.
2. Improved Customer Satisfaction
Customers will be satisfied with their purchase when they feel they have made an informed decision. If you provide potential customers with the information they need to make a decision, they’re more likely to be happy with that decision – whether or not it’s to buy your product.
At the bottom of the funnel, your goal is to give prospects the information they need to make a purchase decision. It might include case studies, product comparisons, reviews, pricing information, or even a simple FAQ.
3. Greater Brand Awareness
Brand awareness is “the extent to which consumers are familiar with a particular brand.”
Creating valuable content for the bottom of the funnel allows you to not only increase brand awareness but also create a more positive association with your brand. When potential customers see your content and understand your brand’s message, they will be more likely to consider your products or services when they are ready to purchase.
4. Enhanced Retention Rates
When readers can connect with your content personally, they’re much more likely to remember it. Your customer retention rates will increase, and you’ll have returning readers eager to see what you have to say next.
Bottom-of-the-funnel content helps create these personal connections by giving your audience the information they need to make a decision. You’re giving readers everything they need to know about your product or service by providing detailed product descriptions, case studies, and other in-depth content.
5. Increased SEO rankings
as SEO is the practice of optimizing a website to rank higher in search engine results. One way to improve your SEO is by creating content at the bottom of the funnel.
For example, let’s say you sell software that helps businesses manage their finances. A bottom-of-the-funnel blog post might be titled “How to Choose the Right Financial Management Software for Your Business.” This content would provide detailed information about your software and how it can benefit businesses. It would also include a call-to-action, such as a free trial or a discount for signing up.