SEO is an ever-evolving field, and search engine algorithms are constantly changing. SEO ranking factors are critical to helping your website stand out and reach the top of search engine results pages (SERPs).
Read more: 5 Important SEO Ranking Factors.
One of those factors is E.A.T, which stands for Expertise, Authority, and Trustworthiness.
E.A.T focuses on quality content written by knowledgeable individuals with authority in the given niche and a trustworthy reputation. When SEO companies optimize a website, they usually consider E.A.T as part of their strategy to build trust with search engines.
Read on to understand the importance of E.A.T and how it can help your website rank better in SERPs.
What Is E.A.T?
E.A.T stands for expertise, authority, and trustworthiness — three factors that Google considers when ranking a website in their search engine results pages (SERPs). It is essential to understand this concept if you want your website to be seen by potential customers looking for the products or services you offer.
Google looks at a website’s E.A.T rating when determining where to place it in the SERPs rankings. A high-quality, authoritative website with valuable information and a proven track record of trustworthiness will be placed higher than those without these qualities.
Google evaluates websites for their expertise by looking at content quality, relevance, and accuracy. They want to ensure that the website provides a user with valuable, accurate information that can be trusted. Google also evaluates a website’s authority by looking at the number of backlinks pointing to it from other websites and how well-known a site is among its peers. If your website has many high-quality backlinks from reputable websites, that can help improve your authority score.
Finally, Google looks at a website’s trustworthiness by assessing its age, user experience, and several customer reviews. They want to ensure that visitors have a positive experience on the site and trust it enough to make a purchase or provide their personal information.
Why Is E.A.T Important for SEO?
SEO is an essential part of a digital marketing strategy. SEO can help your website rank higher in search engine results pages (SERPs) and attract more organic visitors—but it’s not just about keywords and on-page optimization anymore.
Here are the benefits of E.A.T in terms of SEO.
1. Improved Rankings
When your website has a high E.A.T score, it can improve rankings for your website in search engine results pages (SERPs). Google and other search engines pay close attention to the trustworthiness of websites when ranking them, so having an E.A.T score considered “good” or “high” can give you an advantage over other websites.
2. Quality Content
The foundation of any successful SEO strategy should be quality content. Content is essential for providing valuable information to your website visitors and showing them that you are an expert in your field. It can also help improve search engine rankings by giving users what they want. Quality content includes blog posts, videos, podcasts, infographics, and other forms of media.
2. Increased Traffic
Website traffic is the lifeblood of any online business. Following best practices for EAT can help your website rank higher in search engine results pages (SERPs). This will lead to more organic visits from potential customers and positively impact your bottom line.
For expert SEO services in Atlanta, contact SEO Guru. For better brand visibility, customer trust, and more lucrative organic search performance, businesses must understand and factor in E.A.T.