There are a lot of important tools and strategies to use when it comes to SEO. However, Google Trends is something that a lot of people don’t understand fully. So in this article, let’s talk about “what is Google Trends.”
That way, you have a better understanding of how to use google trends for SEO.
Related Reading: What is the Google knowledge graph?
What is Google Trends?
When it comes to knowing how to use google trends for keyword research, you need to understand the software first. Google Trends is a free tool by Google.
What Is Google Trends Used For?
Agencies and businesses can use Google Trends to analyze the popularity of certain search terms in real time. You can search by location, season, and time. This allows you to search for terms all around the world or even from a decade ago.
Using this information you can inform your SEO marketing strategy. In this article, let’s explore how to use Google Trends in greater detail to leverage your content strategy and boost your local SEO and ultimately rank higher.
How To Use Google Trends To Find A Niche And Improve Your SEO
While the tool itself is fairly straightforward, let’s talk about some content strategy when it comes to leveraging this technology.
Identify Trending Topics
Find topics that are trending right now. This will help you plan your content and identify a unique angle to take with your on-page SEO. This allows you to stay relevant and leverage increasingly popular search terms. To do this, scroll down to the recently trending topics.
For instance, you might see that a certain sports team, technology, or concept is trending. If you can find a way to tie this topic into your blog content, then you can share it across your social media and hope to capture some of that popularity.
Look For Seasonal Trends
Some trends happen every year, but only during certain months or times of the year. For instance, there may be a seasonal Christmas, Halloween, or Easter trend. Google Trends can help you uncover this.
One example would be a flower shop that finds that Mother’s Day and Valentine’s Day bring higher search volume for that term.
By adjusting the date range, you can identify trends over specific weeks or months. This is one way that SEO and search trends can inform other marketing strategies like paid ads.
For instance, you may increase your advertising budget around February 13th if you’re a flower shop. This lets you be more selective and more efficient with your budget.
Improve Local SEO Optimization
You can refine your local SEO. Understand who is searching for relevant terms in your niche. Google Trends lets you search by city, metro area, sub-region, and even country.
For example, you might find that car repair in one suburb of Atlanta receives more traffic than another part of the metro.
By leveraging the largest traffic keywords, you can capture surrounding areas for your local SEO strategy. It helps with local SEO research immensely.
Keep An Eye On Competitors
Use Google Trends to see how you stack up to the competition. You can see search terms for your brand name versus the competition’s brand name over time.
You might find that one competitor is a rising star while another competitor is falling off. This helps you identify your major competitors to see who you should create content to rank against. While you want to be able to beat everyone in your space, you should focus your efforts on the most urgent topics, optimizing your overall SEO strategy.
Ultimately, you can use Google Trends to inform your keyword research. Using the two in tandem can help you get a fuller picture.
See an overview of the best keywords and concepts to create content around. For instance, you can use the related queries portion of Google Trends to find similar keywords that you may not have thought about internally.
It’s a great jumping off point for identifying additional keywords to build out quality content that drives more traffic, clicks, and engagement.
That’s not to mention that you can use the keyword research you perform in Google Trends for other platforms like YouTube, TikTok, Twitter, and more.
Google Trends: How To Use It In Atlanta
Google Trends is an amazingly helpful keyword research tool. It helps you discover topics all around the world and to see what’s becoming more popular or less popular over time.
No matter what kind of local SEO strategy that you have, it’s important to keep an eye on competitors and other research terms. If you want a company that leverages Google Trends and all the available tools when creating your SEO strategy, look no further than SEO Guru Atlanta today.
Our experience in SEO services in Atlanta leverages the best strategies, tools, and techniques for business growth.