If you’re running a business, you must ensure that your website is as visible as possible to potential customers. It is where search engine optimization (SEO) comes in. SEO is the process of optimizing your website so that it appears higher on search engine results pages (SERPs).
SEO is the driving force behind getting a website to rank in the top positions of organic or unpaid search results. The goal is to earn clicks from searchers actively looking for your product or service.
Read more: What Does SEO Stand for and What Does It Do?
Another way to increase a website’s visibility is through app store optimization (ASO). ASO is the process of optimizing your mobile app to achieve a higher ranking in an app store’s search results.
Let us discuss the difference between ASO and SEO and how they are related.
1) Ranking Factors
The main difference between ASO and SEO is that ASO considers the ranking factors specific to mobile app stores, such as app name, keywords, number of downloads, user reviews, and in-app purchases.
On the other hand, SEO focuses on security and accessibility, page loading speed, title tags, meta descriptions, and other factors that make a website easy to find and use.
2) Key Performance Indicator (KPI)
SEO is about improving your ranking in organic search results, while ASO is improving your ranking in the app store. Both are important for driving traffic to your app, but they have different key performance indicators (KPIs).
SEO KPIs include things like clicks, impressions, and organic downloads. ASO KPIs include app store ranking, conversion rate, and organic installs.
Clicks and impressions measure how well your app is doing in visibility, while organic downloads and installs measure how well your app is doing in terms of conversion rate.
Factors that contribute to better visibility in SERPs are:
- The number and quality of inbound links to a website
- The age of the domain
- The loading speed of the website
SEO focuses on optimizing a website to rank higher in SERPs. ASO, on the other hand, relies on improving app store ranking factors so that an app will be more visible in search results.
4) Results and Reporting Time Frames
It’s important to note that SEO is a long-term strategy, while ASO is a short-term one. It means that the results of your SEO efforts may not be immediately apparent, and it could take months or even years to see the full benefits.
This difference is due to several factors, but the main one is that SEO takes time to build momentum. Search engines need to index and rank your content, which can take weeks or even months. In contrast, ASO only needs to convince people already using your app to download it – a process that can happen much more quickly.
SEO Guru is a reputed SEO agency in Cumming. Our expert SEO team can help increase your website’s ranking on search engines like Google, Yahoo, and Bing.