SEO optimization is a process by which a site can improve its position in the search engine results pages (SERP) for specific queries. The main aim of SEO is to improve the visibility of a website so that it may attract more visitors from the online space through organic or unpaid search results.
There are two main approaches to SEO: white hat and black hat. White hat SEO techniques follow the guidelines of the search engines and focus on creating quality content relevant to users’ searches. On the other hand, black hat SEO techniques go against the search engine’s guidelines and focus on gaming the system to rank higher in SERP.
Read more: White Hat vs. Black Hat SEO.
Read on to understand what white hat SEO is, its benefits, and various white hat SEO techniques that can help boost your website’s ranking in 2020.
What Is White Hat SEO?
White hat SEO is the practice of optimizing a website for search engines using techniques that align with the search engine’s guidelines. It means avoiding practices designed to manipulate the search engine results pages (SERPs), such as keyword stuffing, and instead focusing on providing a high-quality, relevant experience for users.
Whether you intend to boost your website’s ranking, drive more traffic, or improve your conversion rate, employing white hat SEO techniques is a solid strategy. Not only will it help you achieve your desired results, but it will also protect you from being penalized by search engines.
What Are Some White Hat SEO Techniques?
There are numerous white hat SEO strategies that you can use to improve your website ranking in 2020. Here are the most effective ones:
1) Publish Quality and Relevant Content
One of the best tactics to improve your website ranking is to publish quality and relevant content. It will help you attract more visitors to your site and encourage them to stay longer and engage with your content. It will also allow you to rank for long-tail, usually less competitive keywords.
2) Consider User Intent
One of the things you can do to improve your SEO is to think about the user’s intent when searching for something. What are they looking to accomplish? When you understand this, you can better optimize your site to meet their needs. There are different types of user intent, but the three main ones are:
- Informational: The user is looking for information on a topic. They may not be ready to make a purchase yet.
- Navigational: The user wants a specific website or page.
- Transactional: The user wants to make a purchase or take some other action.
3) Improvise Your Website UX
Improving your website’s user experience is another solid way to practice white hat SEO. A great UX can help improve your website’s conversion rate, which is the number of visitors who take the desired action on your site, such as making a purchase or subscribing to your email list.
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