Web design is more than just a pretty face. Your site is your storefront on the web. It’s the first thing that customers see when they come to your website, and it can make or break their experience with you. In this blog post, we will list five reasons why quality web design is important for small businesses.
1) Web Design Is Part of Your Branding
Why is web design important? First, web design is the cornerstone of your brand. Your site should reflect what you are trying to convey about yourself so that it matches your mission statement and industry expectations. This will help justify why people are coming to your website in the first place.
For example, if you run a daycare center, then potential parents may visit because they want to see how safe or fun their child would be there. If they don’t like what they see on the home page, then chances are high that they’ll just move along without ever looking at any other pages on your website. Having quality web design reinforces trust between customers and businesses by showing them exactly who you are before asking anything from them.
2) It Sets Customer Expectations
Second, web design is the first thing your customers will see so you must make sure that it matches their expectations. This will help to build rapport quickly before any business transactions occur. For example, if someone comes across a site that looks like it was designed in 1995 because of its outdated graphics and layout, then they’re going to have second thoughts about continuing on through the checkout process—even if everything else is perfect!
3) Web Design Helps You Stand Out
Third, quality web design can help you stand out from the rest of your competition in a positive way that customers will notice and appreciate right away. When your website is still capitalizing on trends from years ago, chances are it looks identical to many sites from your competitors.
4) It Helps You Connect With a Wider Audience
Fourth, quality web design can help you grow your audience since it’s easier for people to find out about your company when they land on a well-designed page that looks professional right away. If someone is looking up services or products in their area, then they’re going to be more likely to go with the companies that have better online presences. This will make them feel safe and secure doing business with your site.
5) Web Design Helps You Stay Connected
Finally, quality web design is the best way to ensure that you are always easily accessible by anyone looking for what you have to offer no matter how far or near they might be located. For example, if someone needs help ASAP but the company website has broken links and appears unresponsive then there’s no chance of doing business until this issue gets fixed up—if ever! This could result in lots of lost revenue since many people would rather find somewhere else which works perfectly fine than trying their luck with yours. Your company may even lose out on repeat business opportunities because its website seems unreliable when it doesn’t work properly right off the bat, especially due to its lack of contact information or unreliable phone number.
Looking to increase your income online? Read: Practices for Increasing Sales on Your Website.