Digital marketing is an important part of your marketing mix for almost any business. If you are opening a local business, you may want to learn how to generate leads online, even before you open.
Experts agree that you should hire a digital marketing expert at the beginning or a project, even if you don’t have any sales yet. Why is this, and why would a new project be in need of digital marketing?
What Does A Digital Marketing Agency Do?
The goal of a digital marketing agency, particularly a performance based digital marketing agency, is to help grow your business by making it easy for people to find your business online.
Digital marketing agencies can perform a wide variety of related services. Whether it’s through search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing Atlanta (SMM), or paid social advertising, digital marketing agencies exist to help businesses be seen by their target market online.
Some digital marketing agencies, known as full stack marketing agencies, perform all the services that a particular business needs in order to be seen online.
Why Hire A Digital Marketing Agency?
Reason #1: It’s Cheaper Than Hiring A Full Time Marketing Team
A full-time marketing team, even at an entry level salary, costs less than hiring an agency. It’s much more cost effective, since you often don’t need to have the person working full time in order to help manage your presence online.
Digital marketing agencies leverage the power of their expertise as well as economies of scale in order to provide online marketing services for less than the cost of hiring a team to do it in house.
Reason #2: They Have Experience
Some entrepreneurs decide that they want to learn digital marketing on their own. This is a fine strategy, however learning everything about digital marketing from scratch will take a very long time. This time can take away from actually running the business!
Instead, relying on a digital marketing agency’s expertise is generally a much more cost effective and time efficient way of getting a business seen on the Internet.
Why Hire A Digital Marketing Agency At The Beginning Of A Project?
Hiring your marketing agency at the start of a project allows you to start off on the right foot. You can get all of the necessities set up before you launch. Your website, your SEO, your social media pages, all of this needs to be set up and they should be set up as early as possible. This is because building a following on social media and getting higher rankings on the search engines takes time.
Not only that, but you can do a series of pre-launch campaigns in order to generate interest and estimate demand for your new business. This could mean the difference between success and failure.