Small business owners can always use a little help when it comes to their websites. That’s why we’ve put together this beginner’s guide that will quickly show you which items to optimize on your WordPress site for search engine success.
This article aims to help you make your content rank higher in organic searches, which ultimately leads to more traffic from potential customers who are looking for what you have. So if you’re ready, let’s get going WordPress SEO!
First, What Is SEOs and Why Does It Matter?
SEO stands for Search Engine Optimization. This is an umbrella term that encompasses anything you can do with your website or general online presence to rank better in search engine results and grab the attention of potential customers. SEO best practices are always changing to accommodate new elements in the algorithms from Google, Bing, and more.
WordPress SEO optimization isn’t all that different from optimization of websites on other platforms. You still need to look at things like keywords, inbound and outbound links, quality content, and load speed. However, given all their additional features and plug-ins, how to use SEO on WordPress can be a little different.
Top Ways to Boost WordPress Site SEO
SEO optimization on WordPress can be as simple or complex as you’d like. If you start feeling intimidated, remember: you don’t have to do it all. Feel free to start with a few items and work your way up to a comprehensive strategy.
Add Your WordPress Website to Google Search Console
The first step in getting search engines to rank your website is to make sure they know it exists. So, start by adding it to the Google search console.
Implement WordPress Sitemap
Google and other search engines love sites that are easy to crawl. A great way to improve WordPress SEO is to make sure you have your sitemap up and ready for crawling.
Create Search Friendly URLs
You might not think your URLs matter that much, but search engine algorithms care. As part of your WordPress SEO, a properly structured URL with relevant keywords is more likely to be considered more relevant by users.
While they aren’t the be-all, end-all they once were, keyword research is still essential. For improving SEO on WordPress, weave both local and global keywords into your content organically.
Optimize WordPress Loading Speed
For the last of our WordPress SEO tips, we strongly suggest improving your loading speed. Both visitors and search engines dislike slow-loading pages and will leave your site in frustration.
If you’re looking to build your business, it’s important that you find the right WordPress SEO company in Atlanta for the job. At SEO Atlanta, we know how to get you the clicks you need. We can help with everything from keyword research and on-page optimization to link building and social media marketing. Get in touch today so we can talk about what our team of experts can accomplish for your bottom line with our website design in Atlanta.